Lead Generation Specialist

Sedric.aiNew York, NY
$95,000 - $115,000Hybrid

About The Position

The Lead Generation Specialist owns the execution of multi-channel campaigns that generate qualified pipeline. This includes outbound, paid acquisition, and event-driven growth. The role is defined by output—measurable pipeline creation—not activity.

Requirements

  • Hands-on solid experience with outbound tools (Apollo, Clay, etc.) and paid platforms (Google Ads, LinkedIn Ads)
  • Proven ability to drive attendance and pipeline from webinars, events, or field marketing programs
  • Strong command of AI tools for content generation, campaign execution, and workflow automation
  • Operator mindset: executes fast, tests constantly, and improves systems
  • Comfortable owning a number (pipeline, CPL, conversion), not just tasks
  • High output, low ego, and accountable for results

Responsibilities

  • Build and run outbound campaigns across email, Google, LinkedIn, and data platforms, including list building, segmentation, and sequencing
  • Execute and optimize paid campaigns (PPC, retargeting) with a focus on cost per qualified lead and pipeline contribution
  • Drive targeted attendance to webinars, conferences, and executive dinners through highly segmented outreach and coordinated campaigns
  • Own end-to-end execution of campaigns across outbound, paid, and event-related channels—from targeting and messaging to launch and optimization
  • Plan and execute promotional campaigns for webinars and field events, ensuring strong attendance from ICP accounts and relevant personas
  • Run structured follow-up campaigns to convert engagement (registrations, attendees, interactions) into qualified pipeline
  • Continuously test messaging, channels, and audience segments to improve conversion rates and efficiency
  • Maintain clean targeting logic and CRM data to support accurate tracking, attribution, and reporting
  • Use AI tools to generate and iterate on outreach messaging, ad creative, landing pages, and campaign assets
  • Rapidly test variations at scale to improve response rates, conversion, and cost efficiency
  • Continuously identify new ways to automate workflows and increase output without sacrificing quality

Benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, Roth)
  • Life Insurance
  • Generous Paid Time Off (Vacation, Sick & Public Holidays)
  • Wellness Resources
  • Stock Option Plan
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