Marketing Specialist - Lead Generation

EAC Product Development Solutions • Minneapolis, MN

2d • Hybrid

About The Position

The Lead Generation Specialist (Marketing Specialist) plays a key role helping fuel our sales pipeline by identifying, engaging, and qualifying potential customers. This role combines communication, research, marketing, and sales expertise to generate high-quality leads and connect with decision-makers. You’ll conduct targeted outreach, represent the company at industry events, and collaborate closely with sales and marketing teams to convert interest into opportunity. This position requires a proactive, detail-oriented professional who thrives in a fast-paced environment and is motivated to contribute to the company’s business development goals through consistent, strategic lead generation efforts. If you’re a proactive communicator who thrives on building relationships and driving results, this is an excellent opportunity to grow your career in a fast-paced, technology-driven environment.

Requirements

• 2–4 years of experience in lead generation, marketing, business development or inside sales.
• Bachelor’s degree in Business, Marketing, Communications, or related field preferred.
• Experience supporting company presence at trade shows or industry events preferred.
• Willingness to travel occasionally for events and in-person engagements.
• Demonstrated ability to build rapport and engage with decision-makers at multiple levels.
• Understanding of sales processes and qualification frameworks.
• Skilled in crafting compelling outreach messages and conducting discovery conversations.
• Excellent verbal, written, and interpersonal communication skills.
• Confident and professional phone presence with active listening skills.
• Comfortable handling objections and guiding conversations toward qualified opportunities.
• Proficiency in CRM systems (e.g., NetSuite, HubSpot) and lead-tracking tools.
• Must have experience using digital creation tools including Canva and Adobe products.
• Experience with marketing automation or email campaign platforms preferred.
• Strong analytical skills and ability to interpret data to identify trends and improve performance.
• Familiarity with LinkedIn Sales Navigator or other prospecting tools a plus.
• Highly organized with strong attention to detail.
• Ability to manage multiple priorities in a fast-paced, team-oriented environment.
• Motivated self-starter with a collaborative mindset and goal-oriented approach.
• Strong time management and prioritization skills.
• Ability to perform consistently and effectively under time-sensitive deadlines.

Nice To Haves

• Bachelor’s degree in Business, Marketing, Communications, or related field
• Experience supporting company presence at trade shows or industry events
• Experience with marketing automation or email campaign platforms
• Familiarity with LinkedIn Sales Navigator or other prospecting tools

Responsibilities

• Identify and engage potential customers through strategic outreach via phone, email, and digital channels.
• Responsible for content creation and management, including developing social media posts and lead generation materials.
• Conduct research to uncover new business opportunities and qualified prospects.
• Qualify leads based on established sales criteria and route high-quality opportunities to the sales team.
• Maintain accurate and organized records within CRM systems.
• Support development of targeted lead generation campaigns with the marketing team.
• Schedule, coordinate, and manage trade shows, virtual events, conferences, and industry events to promote brand awareness and generate leads.
• Main point of contact for some events.
• Engage with event attendees to showcase EAC’s products and services.
• Assist in implementing lead capture and tracking processes.
• Support post-event follow-up and lead nurturing activities.
• Work closely with Sales Leadership to ensure effective lead qualification and handoff.
• Collaborate with other members of marketing team to align messaging and campaign strategies.
• Contribute to the creation of outreach messaging, templates, and scripts.
• Participate in internal meetings to share insights on lead activity and trends.
• Provide input to improve lead generation workflows and outreach strategies.
• Track performance metrics to identify areas of improvement.
• Participate in training to enhance knowledge of EAC products, services, and target markets.
• Assist in documenting marketing and lead management processes as needed.
• Manage lead pipelines generated from multiple sources, including marketing campaigns and events.
• Conduct timely and consistent follow-ups to nurture potential opportunities.
• Gather and share market and prospect insights to support the customer engagement strategy.
• Prepare, propose, and obtain approval for all marketing plans with the direct supervisor, and manage execution by tracking progress, ensuring timely delivery, and reporting success metrics.
• Support outbound lead generation initiatives to drive business growth.
• Assist in targeted prospecting for marketing campaigns and audience segmentation.
• Perform other related duties as assigned.

Benefits

• Medical insurance
• Employer Paid Short Term Disability
• Flexible PTO (take as you need, no accrual)
• Vision insurance
• Dental Insurance
• 401(k) Plan with Employer match
• Basic Life, AD&D, and Disability Insurance
• Employee Assistance Program
• Paid Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree