Summer Learning Program

Reading Municipal Light Department•Reading, MA

6d•$20 - $28•Onsite

About The Position

The marketing intern assists the RMLD marketing team with day-to-day activities to engage our customers, promote RMLD programs, and inspire energy efficiency and electrification. The marketing intern will support the marketing team in executing marketing strategies across various channels, including in-person events, traditional and social media, email, and web. Marketing Intern responsibilities may include: Market Research: Gathering and analyzing data on consumer preferences, competitors, and like utilities, and market trends to inform marketing strategies. Tracking earned media mentions. Social Media Monitoring: Tracking and reporting on social media performance metrics, providing insights to optimize engagement. Administrative Support: Performing general clerical tasks including but not limited to updating or maintaining marketing materials, organizing files and digital/image libraries, performing partner or customer outreach, ordering supplies, and creating or updating in-office displays. Event Planning: Acting as key contact and providing planning and execution support for two large scale events. Content Creation: Creating engaging content for social media, and promotional materials, including photo and video assets to add to the RMLD digital library. Additional duties designated by the RMLD marketing team. The position is in a fast-paced environment and requires organizational skills, a professional and collaborative demeanor, ability to multi-task and prioritize, and attention to detail. The marketing intern will report to the marketing manager and work collaboratively with the marketing communications coordinator. The position runs from May through August 2026.

Requirements

Verbal communication
Organization
Scheduling
Professionalism
Customer focus
Confidentiality
Passion and curiosity of the growth and development of power generation and usage is a must.

Nice To Haves

Rising College Sophomore, Junior or Senior, enrolled in a marketing-focused program
Basic understanding of marketing principles
General social media knowledge and awareness
Experience with Microsoft Office Suite and PC platform
Basic understanding of website content, email marketing, and basic marketing metrics
Strong written and oral communication skills
Ability to manage multiple tasks and meet deadlines
Collaborative mindset and ability to work in a team environment
Familiarity with content planning and editorial calendars
Experience with content creation and/or Canva design software
Experience with event planning or management
Knowledge of Google Analytics
Interest in or experience with brand storytelling, demographics, and customer engagement

Responsibilities

Gathering and analyzing data on consumer preferences, competitors, and like utilities, and market trends to inform marketing strategies.
Tracking earned media mentions.
Tracking and reporting on social media performance metrics, providing insights to optimize engagement.
Performing general clerical tasks including but not limited to updating or maintaining marketing materials, organizing files and digital/image libraries, performing partner or customer outreach, ordering supplies, and creating or updating in-office displays.
Acting as key contact and providing planning and execution support for two large scale events.
Creating engaging content for social media, and promotional materials, including photo and video assets to add to the RMLD digital library.
Additional duties designated by the RMLD marketing team.
Understand the overall concept of the company, our purpose, including the needs of our service.
Work within their particular division's responsibilities and provide ideas to grow and improve the business.
Accept designated, business-focus projects to research, propose ideas and solutions, and may be asked to present final project during the internship.
Engage with customers (internal and external) or vendors and provide service.
Provide suggestions to management for improving customer service and internal processes.
Learn and become proficient on internal software systems.