Marekting Intern - Southern Arkansas University

Aramark•Magnolia, AR

About The Position

The intern is responsible for being the liaison between the student body and Aramark via peer-to-peer marketing, campus dining promotional events, and creating marketing materials for the units. At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Requirements

Maintain a professional image

Responsibilities

Act as a liaison between ARAMARK and the student body through peer-to-peer marketing, reaching out to student groups, coordinating the marketing schedule with university events, and conducting student surveys and focus groups
Ability to communicate student trends by providing information on student needs, study habits, and activities to assist in identifying missed on-campus markets
Act as the on-campus contact for the marketing department when the Marketing Manager is unavailable
Develop relationships with outside vendors to obtain pricing and print requirements and follow-up to ensure completion of projects (printers, designers, etc.)
Communicate daily with the Marketing Manager and work together to prioritize tasks
Develop text, layout, and design for first drafts of promotional materials (brochures, postcards, emails, flyers, signage, posters, etc.)
Review promotional materials before they are distributed
Interact with customers while working at various marketing events such as meal plan sign-up tables, residential theme dinners, and promotions
Give presentations or speak to customers at open house, orientations, club meetings, etc.
Distribute marketing materials to the dining locations and make sure materials posted are up to date (posters, maps, table tents, napkin ads, etc.)
Conduct competitive analysis and market penetration study to establish current state of the account
Oversee long-term projects and assist with administrative tasks
Enter data into Excel spreadsheets for analysis, interpret spreadsheet data and convert to an executive summary
Update the campus dining website with new information on locations, hours of operation, menus, etc. as needed and generate new ways to increase website traffic and student interest
Analyze the communication strategy’s impact on voluntary meal plan sales, retail check average and customer counts
Maintain a professional image
Complete marketing projects as needed
Assist in other departments as needed
Completion of any task requested by a supervisor or member of the ARAMARK management team.