Marketing Intern (part-time)

Silver Lake Auto & Tire Centers•Oconomowoc, WI

About The Position

The Marketing Intern plays a key role in growing Silver Lake Auto's presence across social media, search (SEO), generative engine optimization (GEO), and AI. This role adds real capacity to our marketing team. You'll manage day-to-day execution on these channels, support marketing operations, and work directly with the Director of Marketing and Talent Acquisition to turn strategy into results. We're looking for someone who knows these platforms well, stays current on what's working, and brings ideas forward with confidence. Along the way, you'll gain exposure to how direct mail, email campaigns, Google Ads, our CRM, and brand awareness initiatives (podcasts, billboards, sponsorships, and more) fit into a full marketing plan.

Requirements

Currently pursuing a degree in Marketing, Communications, Digital Media, or a related field.
Strong, hands-on experience with socials including YouTube Shorts — and how content works differently on each.
Understanding of Meta Ads (Facebook and Instagram) — campaign setup, audience targeting, and reading performance results.
Working knowledge of SEO and local search; interest in GEO and how AI is changing search.
Comfortable using AI tools and curious about new ones.
Experience with Canva, CapCut, or similar tools; Adobe Suite a plus.
A passion for visual storytelling and a good eye for design and branding.
Strong written and verbal communication skills.
Organized, self-directed, and confident in bringing ideas forward; thinks independently and acts with initiative.
Able to prioritize and execute in a fast-paced environment.
Working knowledge of key marketing metrics (engagement rate, CTR, conversion rate, cost per lead) and what they say about performance.

Nice To Haves

Adobe Suite a plus.

Responsibilities

Create and edit short-form video content that builds on our established brand voice across TikTok, Instagram Reels, and YouTube Shorts — shop moments, technician tips, and company events.
Track platform trends and algorithm changes; pitch content ideas aligned with our brand tone.
Track engagement and performance metrics for video content; recommend improvements based on what the data shows.
Schedule and publish content using Meta Business Suite, LinkedIn, and similar tools.
Monitor social channels, forums, and community pages (Reddit, Nextdoor, local Facebook groups) for mentions of Silver Lake Auto.
Help build and test Meta Ads campaigns (Facebook and Instagram), especially for recruiting.
Regularly update and maintain Google Business Profiles and other digital profiles across all locations — including business information, descriptions, photos, and video — so content and imagery stay current, accurate, and on-brand.
Draft and publish Google Posts on our business profiles.
Improve search visibility by optimizing page content and metadata, and recommending internal links that add structure to our sites.
Partner with our website vendor (Autoshop Solutions) on SEO and blog content.
Lead efforts to strengthen how Silver Lake Auto shows up on AI-driven platforms (ChatGPT, Google AI Overviews, Gemini, Perplexity).
Test and track how AI tools answer auto repair questions in our markets; recommend ways to improve our presence.
Stay current on AI tools and flag practical uses for marketing and other departments.
Monitor and tag customer reviews for response or escalation.
Track performance across social, search, and AI visibility; share what's working and what's not.
Proof outbound materials before launch; catch errors before they reach customers.
Help draft internal newsletter, presentations, and promotional content.
Draft and schedule content as directed; submit for Director review and approval before publishing.
Maintain the brand asset library — logos, templates, approved photography, and copy guidelines.
Keep campaign timelines, vendor contacts, and deliverables organized and up to date.
Compile performance data for Director review.
Help plan and support company events — logistics, timelines, materials, and day-of support.
Capture photos and short-form video at events for use across social, digital profiles, and the website.
Promote events before, during, and after through social posts and recap content.
Support local marketing and community partnerships with on-brand materials and follow-up.