Marketing Intern
About The Position
Goodwill is seeking a purpose-driven, results-oriented Marketing Intern to support the Marketing and Community Engagement team. This internship offers a unique opportunity to gain hands-on experience in nonprofit marketing, digital advertising, content creation, audience engagement, and campaign performance tracking. In this role, you will help develop and implement targeted advertising and communications strategies that support Goodwill's mission, including retail promotions, donation drives, community programs, and awareness initiatives. This role is ideal for someone creative, analytical, organized, and passionate about using marketing to create positive community impact. Why Join Goodwill? As a Marketing Intern at Goodwill, you will gain meaningful, real-world marketing experience while contributing to mission-driven work that supports individuals, families, and communities. This role offers the opportunity to build professional skills in digital advertising, communications, community engagement, and nonprofit marketing while making a positive impact.
Requirements
- Curiosity, creativity, attention to detail, and a strong interest in nonprofit marketing.
- Strong writing, editing, and communication skills.
- Ability to translate strategy into clear, actionable marketing content.
- Highly organized, detail-oriented, dependable, and eager to learn.
- Ability to work collaboratively in a fast-paced team environment.
- Reliable transportation and the ability to travel between stores and office locations as needed.
- Background check required.
Nice To Haves
- Currently pursuing or recently completed a degree in Marketing, Communications, Nonprofit Management, Public Relations, or a related field.
- Strong interest in nonprofit work, community engagement, and social impact marketing.
- Familiarity with advertising platforms such as Google Ads, Meta Business Suite, or similar tools.
- Experience with Google Analytics, data visualization tools, or campaign reporting platforms preferred.
- Graphic design or content creation experience using Canva, Adobe Creative Suite, or similar platforms is a plus.
- Comfortable working with data and measuring campaign performance.
Responsibilities
- Assist with a variety of marketing, communications, and community engagement projects.
- Collaborate with the marketing team to create, plan, place, and monitor digital advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
- Create content, newsletters, and other marketing collateral using Canva and related tools.
- Support messaging that aligns with broader communications efforts, including mission stories, donation opportunities, retail initiatives, and community programs.
- Assist with market research, audience segmentation, and targeting for key audiences, including donors, shoppers, job seekers, and community partners.
- Track and evaluate campaign performance using key performance indicators such as click-through rates, cost per conversion, engagement, and donation impact.
- Conduct A/B testing on ad creative, messaging, and placement strategies to support continuous improvement.
- Assist with community events, awareness events, and promotional activities.
- Support donor data management, archival projects, and other administrative initiatives as needed.
Benefits
- Consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
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What This Job Offers
Career Level
Intern
Education Level
No Education Listed
Number of Employees
11-50 employees
