Marketing Intern

Maxim Crane Works, LP•Wilder, KY

About The Position

The Marketing Intern position is designed to enhance a student's working knowledge of marketing activities and related operations. The intern will be a key member of the marketing team, helping develop communication plans and execute strategies across the full scope of marketing touchpoints. The role also supports internal communications initiatives and contributes to social media content development to strengthen brand awareness and employee engagement. The schedule is flexible and may be full-time or part-time within normal business hours at Maxim Crane Works.

Requirements

  • Currently enrolled in an accredited college or university.
  • Major in Marketing, Communications, Business, or a related field of study.
  • Proficient with Microsoft Office programs.
  • Strong social media management skills.
  • Exceptional verbal and written communication skills.
  • Strong organizational skills and attention to detail.
  • Professional attitude, motivation, integrity, and ability to handle confidential information.

Nice To Haves

  • Familiarity with social media platforms such as LinkedIn, Instagram, and Facebook.

Responsibilities

  • Lead thinking and make recommendations on strategy, plan development, and execution across marketing touchpoints; projects may include social media planning, new media opportunities, campaign and content development and analysis, event planning, and internal communications support.
  • Assist in creating, scheduling, and managing social media content on platforms such as LinkedIn, Facebook, and Instagram; monitor engagement metrics and contribute ideas to enhance Maxim Crane's online presence.
  • Support development of internal communications materials, including newsletters, employee announcements, and content for internal platforms; collaborate with cross-functional teams to ensure consistent messaging and employee engagement.
  • Review and report on Maxim Crane’s presence across digital platforms, including Google, Facebook, LinkedIn, and its website; recommend improvements based on audit findings and work with the marketing team to implement updates.
  • Lead weekly competitive analyses summarizing competitor programs and potential threats, and provide strategic recommendations based on competitive activity.
  • Continuously share new and innovative ideas for marketing and communications initiatives.
  • Collaborate with the marketing team on projects as needed and adapt to evolving business priorities.
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