Intern - Marketing

GM Financial•Irving, TX

12d•Hybrid

About The Position

The Marketing Intern will gain hands-on marketing experience supporting high-profile initiatives that enhance customer experiences and align with business goals. The role collaborates with cross-functional teams to help plan and execute B2C and B2B strategies, manage stakeholder communications, evaluate campaign effectiveness, and contribute to the future direction of marketing channels, products, and customer touchpoints. The internship requires a commitment of 40 hours per week for 11 consecutive weeks during the summer, from May 26 to August 6, 2027, and participation in all GM Financial-sponsored intern events. The program provides work experience, executive and peer networking, independent and team project experiences, philanthropic activities, career development, and an opportunity to apply for full-time career positions. Compensation is competitive. The position offers a flexible hybrid work environment with three days a week in the office. GM Financial does not provide immigration-related sponsorship for this role.

Requirements

Strong written and verbal communication skills, including the ability to give presentations and communicate with business leaders.
Comfort with Microsoft Office Suite, including Word, PowerPoint, Excel, and Teams.
Self-motivation, attention to detail, and the ability to prioritize tasks to meet deadlines.
Ability to work independently or in a team setting.
Must be a current student pursuing a bachelor's degree or higher from an accredited college or university in Marketing, Business, or Communications, with at least one semester remaining upon the internship's start.
Minimum overall GPA of 3.0 on a 4-point scale.
Commitment to work 40 hours per week for 11 consecutive weeks during the summer (May 26–August 6, 2027).
Participation in all GM Financial-sponsored intern events.

Nice To Haves

Previous internships.
Junior or senior student classification.
Ability to use AI tools, such as Microsoft Copilot, to support daily work.
Skills in evaluating AI outputs for accuracy, compliance, and bias.
Experience integrating AI into workflows to improve efficiency or insights.
Familiarity with AI-assisted research, summarization, and content generation.
Understanding of responsible AI use, including ethics and data protection.

Responsibilities

Execute high-profile marketing initiatives that align with business needs and enhance customer experiences.
Collaborate with cross-functional teams to ensure timely delivery of campaigns and initiatives.
Partner with product managers and marketing teams to plan and implement strategies around products and consumer touchpoints.
Build and manage communications with key stakeholders and influencers to support B2C and B2B strategies.
Influence the prioritization of marketing initiatives to drive optimal business results.
Participate in planning the future direction of B2C and B2B channels and features.
Measure, assess, and report on campaign effectiveness and supporting assets.
Translate organizational vision and goals into a roadmap of marketing features and enhancements.