Marketing Intern

Dorman Products • Hatfield Township, PA

13d

About The Position

The Marketing Intern will support Dorman Products in evaluating and optimizing the marketing strategy and channel mix needed to accelerate business growth. The role contributes to two priorities: driving customer distribution and engagement through effective B2B marketing, and strengthening Dorman’s appeal among consumers and professional technicians through impactful B2C marketing.

Working across teams, the intern will research audiences and market trends, assess marketing performance, develop recommendations, and assist with integrated programs across paid, owned, earned, and partner channels. The internship offers exposure to brand strategy, channel marketing, content, digital marketing, events, loyalty, and measurement in the automotive aftermarket.

Requirements

• Must be actively enrolled in an undergraduate program in Marketing.
• Capability to lift 20 pounds.
• Regularly required to reach, swivel, carry items from one building to another, speak, and actively listen.

Nice To Haves

• Preferably a third-year student.

Responsibilities

• Support development of an integrated marketing strategy and mix that advances Dorman’s B2B and B2C growth objectives.
• Research customers, consumers, professional technicians, competitors, market trends, and channel dynamics to identify growth opportunities and unmet needs.
• Help evaluate how marketing can drive product distribution, awareness, consideration, conversion, and loyalty across retail, wholesale, e-commerce, and professional repair channels.
• Manage assigned projects, timelines, and deliverables while communicating progress, risks, and next steps to key stakeholders.
• Present research, insights, and final recommendations to marketing leaders and cross-functional partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: No Education Listed