Marketing Intern

Lake Air Products•Little Chute, WI
•$20 - $22

About The Position

Lake Air Products is seeking a motivated, curious, and creative Marketing Intern to support its growing marketing and business development efforts. The internship offers hands-on experience in B2B marketing within a manufacturing environment, with opportunities to contribute to digital marketing and content development, including case studies and customer stories. The intern will help strengthen Lake Air Products’ digital presence and develop content that communicates the company’s capabilities and value to prospective and existing customers. The role involves working across departments, learning how marketing supports business growth, and using emerging technologies and AI tools to research markets and identify opportunities. The ideal candidate is analytical, detail-oriented, comfortable with technology, and eager to turn research and insights into actionable marketing initiatives.

Requirements

  • High school diploma or GED.
  • Currently enrolled in a college, university, technical, or related educational program in Marketing, Business, Communications, or a related field.
  • Ability to work approximately 10 hours per week from January through June, with the potential for increased hours and responsibility after June 2027.
  • Ability to develop and support marketing campaigns, promotions, and digital content across multiple platforms.
  • Strong written and verbal communication skills.
  • Strong attention to detail and organizational skills.
  • Ability to research information, identify trends, and summarize findings.
  • Strong interest in digital marketing, AI, websites, and B2B marketing.
  • Experience with website content management systems.
  • Familiarity with AI search tools and generative AI.
  • Experience with Microsoft Office, Canva, Adobe Creative Suite, or similar marketing tools.
  • Demonstrated interest in manufacturing, engineering, technology, or B2B sales and marketing.
  • The position may be subject to export control regulation. Unless an exemption applies, candidates must be a U.S. Person under the law or obtain an export control license.

Nice To Haves

  • Relevant coursework or experience in marketing, digital media, or communications.

Responsibilities

  • Conduct digital marketing research, including AI search visibility assessments and website analytics, and identify opportunities to improve online visibility and engagement.
  • Perform competitive and market research, evaluate competitor positioning and capabilities, and share insights and recommendations with the Sales team.
  • Assist with website management, content updates, customer segmentation, and target-account research using available customer data.
  • Develop and update marketing content and sales collateral, including presentations, brochures, capabilities documents, and case studies highlighting the company’s Aerospace, Medical Device, and Critical Infrastructure markets.
  • Support email marketing campaigns, LinkedIn content development, and initiatives to strengthen brand consistency and online engagement.
  • Assist with trade show planning, promotional materials, and marketing communications in collaboration with Sales, Engineering, and Operations.
  • Use AI tools and digital technologies to support market research, content development, data analysis, and continuous improvement of marketing initiatives.
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