Marketing Intern

Nordson • Clinton, SC

5d • Onsite

About The Position

The Marketing Intern will support the Industrial Coating Systems (ICS) Marketing team across strategic marketing, product portfolio management, marketing communications, digital marketing, content development, and business analytics. The primary focus is supporting strategic marketing initiatives, including market research, customer insights, product portfolio analysis, competitive intelligence, and new product development. The role also supports marketing communications, content creation, digital campaigns, lead generation, and marketing analytics. The intern will work with Product Management, Marketing Communications, Sales, Engineering, and Business Leadership teams in a collaborative office environment.

The internship is intended for a student currently pursuing a bachelor's degree in Marketing, International Business, Mechanical Engineering, Industrial Engineering, or Data Analytics at an accredited university. The student must remain enrolled and return to school following the internship. The posting notes that a minimum GPA requirement may be established based on business needs. Travel is listed as none/minimal.

Requirements

• Currently pursuing a bachelor's degree in Marketing, International Business, Mechanical Engineering, Industrial Engineering, or Data Analytics at an accredited university.
• Must be enrolled in an accredited university program and return to school following the internship.
• Excellent verbal, written, and presentation skills.
• Strong analytical and problem-solving abilities.
• Proficiency with Microsoft Excel, PowerPoint, Word, and other Microsoft Office applications.
• Ability to analyze information and translate findings into actionable recommendations.
• Strong organizational skills and ability to manage multiple priorities and deadlines.
• Self-starter willing to learn and contribute within a collaborative team environment.

Nice To Haves

• Strong interest in strategic marketing, product management, and business analytics.
• Interest in content creation, storytelling, and marketing communications.
• Familiarity with social media platforms, digital marketing concepts, SEO, or Google Analytics.
• Exposure to CRM systems, marketing automation platforms, or data visualization tools.

Responsibilities

• Assist with market research, competitive analysis, and customer insight projects.
• Support Voice of the Customer activities, including surveys, interviews, and analysis of customer feedback.
• Assist with product portfolio analysis, market segmentation, and market opportunity assessments.
• Support Product Managers with new product development and stage-gate activities.
• Help develop presentations, business cases, and strategic marketing recommendations.
• Gather and organize market intelligence, competitor information, and industry trends.
• Assist with product launch preparation and go-to-market planning.
• Support pricing, product lifecycle, and portfolio management projects as needed.
• Develop or support content for marketing campaigns, product launches, trade shows, and promotional initiatives.
• Help create marketing collateral, presentations, brochures, customer communications, and sales enablement materials.
• Create and manage content for websites, email campaigns, social media, and other digital channels.
• Research, write, edit, and organize content aligned with customer needs and business objectives.
• Support trade show, event, customer seminar, and exhibition planning.
• Assist with video, photography, and multimedia content projects when needed.
• Monitor content engagement and campaign effectiveness using analytics and reporting tools.
• Assist with sales tools and launch materials supporting product introductions and growth initiatives.
• Support digital marketing campaigns across email, web, and social media channels.
• Support website updates and search engine optimization initiatives.
• Assist with CRM data management, lead tracking, and marketing automation activities.
• Collect, organize, and analyze marketing and business data.
• Assist in developing marketing reports, dashboards, charts, and presentations.
• Identify trends and insights to support business and marketing decision-making.
• Support lead generation and campaign tracking to improve marketing effectiveness and customer engagement.

Benefits

• Supportive culture in a growing and dynamic work environment.
• Investment in teams to help employees build skills and advance their careers.

What This Job Offers

• Career Level: Intern