Marketing Intern

Goodwill Industries of Gr. Cleveland & East Central Ohio • Canton, OH

16d • Onsite

About The Position

Goodwill is seeking a purpose-driven, results-oriented Marketing Intern to support the Marketing and Community Engagement team. This internship offers a unique opportunity to gain hands-on experience in nonprofit marketing, digital advertising, content creation, audience engagement, and campaign performance tracking. In this role, you will help develop and implement targeted advertising and communications strategies that support Goodwill's mission, including retail promotions, donation drives, community programs, and awareness initiatives. This role is ideal for someone creative, analytical, organized, and passionate about using marketing to create positive community impact.

Requirements

• Currently pursuing or recently completed a degree in Marketing, Communications, Nonprofit Management, Public Relations, or a related field.
• Strong interest in nonprofit work, community engagement, and social impact marketing.
• Familiarity with advertising platforms such as Google Ads, Meta Business Suite, or similar tools.
• Experience with Google Analytics, data visualization tools, or campaign reporting platforms preferred.
• Graphic design or content creation experience using Canva, Adobe Creative Suite, or similar platforms is a plus.
• Comfortable working with data and measuring campaign performance.
• Strong writing, editing, and communication skills.
• Ability to translate strategy into clear, actionable marketing content.
• Highly organized, detail-oriented, dependable, and eager to learn.
• Ability to work collaboratively in a fast-paced team environment.
• Reliable transportation and the ability to travel between stores and office locations as needed.

Responsibilities

• Collaborating with the marketing team to create, plan, place, and monitor digital advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
• Creating content, newsletters, and other marketing collateral using Canva and related tools.
• Supporting messaging that aligns with broader communications efforts, including mission stories, donation opportunities, retail initiatives, and community programs.
• Assisting with market research, audience segmentation, and targeting for key audiences, including donors, shoppers, job seekers, and community partners.
• Tracking and evaluating campaign performance using key performance indicators such as click-through rates, cost per conversion, engagement, and donation impact.
• Conducting A/B testing on ad creative, messaging, and placement strategies to support continuous improvement.
• Assisting with community events, awareness events, and promotional activities.
• Supporting donor data management, archival projects, and other administrative initiatives as needed.

What This Job Offers

• Career Level: Intern
• Education Level: Associate degree