Marketing Intern

Maxim Crane Works•Wilder, KY

About The Position

The Marketing Intern enhances a student’s working knowledge of marketing activities and related operations. As a member of the marketing team, the intern helps develop communication plans and execute strategies across marketing touchpoints. The role also supports internal communications and social media content development to strengthen brand awareness and employee engagement. The schedule is flexible and may be full-time or part-time during normal business hours at Maxim Crane Works.

Requirements

  • Currently enrolled in an accredited college or university.
  • Major in Marketing, Communications, Business, or a related field of study.
  • Proficient with Microsoft Office programs.
  • Strong social media management skills.
  • Exceptional verbal and written communication skills.
  • Strong organizational skills and attention to detail.
  • Professional attitude, motivation, and integrity.
  • Ability to handle confidential information.

Nice To Haves

  • Familiarity with social media platforms such as LinkedIn, Instagram, and Facebook.

Responsibilities

  • Lead thinking and make recommendations on strategy, plan development, and execution across marketing touchpoints; specific projects are determined by business timing and needs.
  • Assist with creating, scheduling, and managing social media content across platforms such as LinkedIn, Facebook, and Instagram.
  • Monitor social media engagement metrics and contribute ideas to enhance Maxim Crane’s online presence.
  • Support development of internal communications materials, including newsletters, employee announcements, and content for internal platforms.
  • Collaborate with cross-functional teams to ensure consistent messaging and employee engagement.
  • Review and report on Maxim Crane’s presence across digital platforms such as Google, Facebook, LinkedIn, and its website; recommend updates and work with the marketing team to implement them.
  • Lead weekly competitive analyses summarizing competitor programs and potential threats, and provide strategic recommendations based on competitive activity.
  • Continuously share new and innovative ideas for marketing and communications initiatives.
  • Collaborate with the marketing team on other projects as needed and support evolving business priorities.
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