Marketing Intern

AARPWashington, DC
Remote

About The Position

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they age. The AgeTech Collaborative™ (ATC) from AARP is a unique ecosystem focused on bringing AgeTech innovations to market. This paid internship offers a creative, hands-on, results-driven student the opportunity to engage in B2B marketing, promoting ATC to key audiences such as enterprises, startups, investors, and testbeds. The role aims to showcase opportunity and build demand in the longevity economy to simplify aging. AARP is committed to fostering continued learning and development. This internship is anticipated to start in Summer 2026, with potential for extension.

Requirements

  • Must be enrolled in a degree program at an accredited college/university, as a rising undergraduate junior or senior, graduate student, or post-doctoral student, and remain academically enrolled throughout the internship, or must have previously graduated from college and enrolled in a continuing education program.
  • Must be a self-starter and adaptable, with the ability to work under tight deadlines.
  • Ability to manage multiple projects, anticipate project needs, and discern work priorities.
  • Strong written communication skills.
  • Experience with social media and reporting.
  • Technical proficiency in Microsoft Office programs.
  • Regular and reliable job attendance.
  • Exhibit respect and understanding of others to maintain professional relationships.
  • Independent judgment in evaluation options to make sound decisions.
  • Home office environment with the ability to work effectively surrounded by moderate home environment noise.

Nice To Haves

  • Marketing or Marketing Communications degree preferred.
  • Familiarity with Adobe Creative Suite (InDesign, Illustrator) and/or graphic design experience is a plus.
  • Video editing skills (e.g., Adobe Premiere, CapCut, InShot) are a plus.

Responsibilities

  • Support the development of marketing campaigns and communications materials aligned with the AgeTech Collaborative’s B2B organizational objectives.
  • Ensure marketing deliverables are consistent with marketing strategies for key ecosystem audiences: enterprises, startups, investors, and testbeds.
  • Collaborate with ATC teams (Accelerator Program, Events, Customer Success, Design Thinking) to develop and prioritize marketing plan elements.
  • Work with internal stakeholders to highlight ATC programming and success stories through internal AARP communications channels.
  • Monitor, review, and track campaign performance, assisting the Marketing Manager in adjusting strategies and communicating lessons learned to stakeholders.
  • Manage marketing collateral project deliverables and timelines.

Benefits

  • Paid internship
  • Opportunity for continued learning and development
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