Marketing Intern

ProHEALTH Medical Management•New York, NY

16d•Onsite

About The Position

The Marketing Intern is a part-time unpaid learning opportunity within the New York Proton Center’s Marketing & Communications Department. This role is designed to provide exposure to how a healthcare marketing team plans and executes its work, with a focus on observation, collaboration, and skill development. By shadowing the Marketing team, the intern will gain insight into a variety of marketing areas, including social media, website content, public relations, digital marketing, and internal communications. The intern will take part in projects that support their learning and enable the development of a portfolio of marketing and communications work samples. This internship is available for academic credit, if desired.

Requirements

Incoming college sophomore or junior studying communications, marketing, journalism, or liberal arts currently enrolled in a four-year undergraduate program
Strong written and verbal communication skills
Demonstrated interest in social media development
Proficiency in Canva, Microsoft Office (Word, Excel, PowerPoint); other content creation tools are a plus
Interest in working in a healthcare environment

Responsibilities

Observe how social media strategies are developed to support brand awareness and engagement.
Participate in guided training on how marketing content is planned, created, and evaluated across platforms.
Gain an understanding of key performance metrics (KPIs) and learn how insights inform strategy.
Conduct social media research by monitoring NYPC social media accounts for trends and opportunities and providing weekly reports to the marketing team.
Learn how marketing and communications content is developed, including blogs, newsletters, and email campaigns.
Observe interviews and content development processes involving staff and patients, where appropriate.
Gain exposure to internal communications such as employee newsletters and patient engagement initiatives.
Attend team meetings and brainstorming sessions with marketing staff and external agency partners to understand campaign development.
Observe how datasets are organized and maintained for marketing purposes, including physician outreach.
Learn the fundamentals of digital marketing channels such as search engine marketing (SEM) by shadowing NYPC marketing team.
Gain introductory exposure and marketing technologies, including CRM and email platforms (e.g., Salesforce).
Comply with all New York Proton Center policies related to Privacy Rules established under the Health Information Privacy and Portability Act of 1996 (HIPAA).
Perform other internship duties, as assigned.