Intern – Marketing Intern, Shock Top

Tilray•Portland, OR

8d•$20•Onsite

About The Position

The Shock Top Marketing Intern supports consumer communications, cultural activation, social content, sales enablement, and program operations to drive brand relevance and trial. This role is hands‑on and cross‑functional—partnering with brand, comms, social, legal/compliance, procurement, agencies, and sales/wholesaler teams—while learning to operate in Shock Top’s brand voice and at the speed of culture.

Requirements

Working towards a marketing / advertising degree is preferred
Must be 21 years of age or older
Must have an interest in beer
Social Media proficiency, posting / commenting / the basics
Willingness to brainstorm, ideate, kick ideas around
Curious about the beer industry CPG / Beverage alc space, learn more and have a good time

Nice To Haves

Knowledge or proficiency / willingness to learn design programs (Adobe Suite, PowerPoint, Canva)

Responsibilities

Learn Shock Top’s voice and tone guide; apply it consistently in email responses and templated replies.
Triage consumer emails: categorize, determine urgency, and route to correct owners (e.g., legal, PR, CX, sales, product).
Draft response templates for common inquiries; track updates in a template library.
Surface weekly insights (top themes, sentiment, issues).
Participate in concepting sessions for priority brand moments (e.g., seasonal peaks, cultural tentpoles).
Ideate on concepts and support in outlining plans and notes as needed.
Support milestone tracking and stakeholder updates.
Coordinate prize procurement, winner communications, and logistics with approved fulfillment partners.
Ensure all sweepstakes executions meet legal, regulatory, age‑gate, and alcohol marketing requirements.
Maintain asset checklists for prize kits, sample kits, media kits.
Track budget and unit economics.
Pitch timely, brand‑safe content ideas tied to cultural moments/zeitgeist, holidays, tentpoles, and dayparts/occasions relevant to Shock Top consumption.
Develop low‑lift content drafts (copy suggestions, meme formats, moodboards) in the Shock Top voice.
Track performance vs. benchmarks with Social Media Manager.