RazerStore Marketing Intern (Influencer & Content)

Razer Inc.Irvine, CA
Onsite

About The Position

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally. The RazerStore Marketing Intern will support the execution of influencer marketing and content initiatives across our key Razer retail store locations. This role is responsible for sourcing creators, managing outreach coordination, supporting in-store activations, and assisting with content and reporting workflows. Please note that this is a full-time, Monday–Friday in-office internship running from June 1 through August 14. Must be able to start on June 1.

Requirements

  • Currently pursuing a Bachelor's degree in Marketing, Communications, Influencer Marketing, Marketing Content Development, Business, Video Game development or a related field at an accredited school.
  • Strong interest in influencer marketing, social media, and gaming culture
  • Familiarity with Instagram, TikTok, and creator ecosystems
  • Detail-oriented with strong organizational skills
  • Ability to manage multiple tasks and follow timelines
  • Basic content creation or editing experience preferred
  • Strong knowledge of Microsoft Suite.
  • Ability to work independently and in a team-oriented environment.

Responsibilities

  • Build creator shortlists using Sprout Social, Instagram, and TikTok, with a focus on local market relevance to store locations
  • Verify creator qualifications, including follower count, engagement rate, and audience location
  • Maintain and update a rolling creator database by store market and product focus
  • Execute initial outreach via email and Instagram DM under direction
  • Track responses, follow-ups, and agreement status in campaign trackers
  • Support scheduling of influencer store visits and in-store activations
  • Coordinate with store teams to ensure readiness for influencer events and experiences
  • Assist in capturing in-store content during activations (photo/video)
  • Support basic editing and formatting for retail-focused, social-first content
  • Help draft captions and organize content for posting or paid amplification
  • Ensure content aligns with RazerStore brand standards and in-store campaign objectives
  • Pull Instagram Insights for influencer posts tied to store campaigns
  • Track performance metrics across retail marketing initiatives
  • Assist in compiling reports on influencer performance, foot traffic impact, and content engagement
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