Marketing Intelligence Specialist

Good Earth Tools•Festus, MO

About The Position

The Marketing Intelligence Specialist responds to and qualifies inbound sales leads, engages prospective customers, and ensures promising opportunities receive timely follow-up. As an early point of contact for potential customers, this role helps create a positive initial experience and supports new-business development. The position also researches prospects, customers, and competitors; gathers information across the organization; maintains accurate CRM records; and provides Sales and Marketing with insights to help prioritize opportunities and strengthen customer relationships. The specialist works closely with Sales, Customer Service, and Operations to coordinate information and turn market and customer insights into action. The role is primarily office-based, involving regular computer and phone work, with field visits to see products in use and attendance at trade shows throughout the country. The employee must follow site safety requirements when working around industrial equipment.

Requirements

A bachelor's degree in Marketing, Business Administration, Communications, or a related field is preferred; an equivalent combination of education and experience may be considered.
Relevant experience in inside sales, sales support, customer service, marketing, or lead qualification is strongly preferred. A highly motivated candidate with strong communication skills, initiative, and demonstrated sales potential may also be considered.
Comfort using a CRM system to track customer conversations and follow-up activity, or the ability and willingness to learn.
Proven experience with Microsoft Excel and PowerPoint, including organizing and filtering information, using basic formulas, building clear tables and charts, and creating polished and effective presentations.
Excellent verbal, written, and presentation skills, including confidence communicating with prospective customers, experienced sales professionals, and all levels of leadership.
Self-motivation, organization, and persistence, with the ability to manage multiple priorities, set follow-up expectations, and complete requests.
Ability to earn cooperation across teams, ask direct questions, and respectfully hold others accountable for agreed information and follow-up commitments.
Curiosity about customers and competitors, comfort reviewing basic reports, and ability to recognize patterns and explain their business implications.
Ability to follow site safety requirements when working around industrial equipment.
Ability to perform the physical demands described, including lifting and carrying boxes of marketing materials weighing up to 25 pounds.

Nice To Haves

Previous experience using HubSpot.

Responsibilities

Respond promptly to inbound inquiries from websites, campaigns, calls, and trade shows.
Clarify customer needs, application, timing, and buying readiness; document findings and route leads to the appropriate sales or customer service contact.
Build rapport with prospects, ask thoughtful questions, provide relevant product information, and keep prospects engaged.
Summarize customer needs when handing opportunities over to Sales and coordinate with Sales to confirm follow-up.
Maintain current HubSpot contact and company records, lead sources, conversation notes, and next steps.
Follow up with sales representatives to obtain opportunity updates and document them.
Maintain comparisons of competitor products, offers, positioning, and pricing, and collect competitive information reported by customers and Sales.
Drive regular collection of win/loss reasons, competitive pricing feedback, customer concerns, and revenue outcomes.
Identify recurring patterns and share findings with Marketing, product teams, and leadership.
Use Excel to organize lead, customer, and competitive information; maintain trackers; and summarize trends.
Create PowerPoint presentations outlining findings, opportunity progress, and recommended next steps.