Marketing Research & Intelligence

HP•Spring, TX

1d•$87,150 - $126,350

About The Position

This Specialist conducts market research and competitive intelligence projects that help the business understand its customers, competitors, and markets. The role designs and executes studies, analyzes advertising, campaign, and creative trends, and translates findings into actionable recommendations for marketing and business stakeholders. It supports creative evaluation and campaign trend analysis, manages external research vendors, maintains research data repositories, and collaborates with internal stakeholders to define research needs. The position follows applicable ethical, legal, and data privacy requirements and contributes to cross-functional initiatives under general direction. The role typically requires 3–5 years of experience, preferably in marketing, project management, or a related field, as well as a four-year or graduate degree in a related discipline or commensurate work experience or demonstrated competence. The position is full-time, offers an annual U.S. pay range of $87,150–$126,350, and may include additional bonus and/or equity opportunities. HP offers a comprehensive benefits package.

Requirements

Four-year or graduate degree in Marketing, Communications, Business Administration, or another related discipline, or commensurate work experience or demonstrated competence.
Typically 3–5 years of work experience, preferably in marketing, project management, or a related field.
Proven track record of leading end-to-end market research and competitive intelligence projects, from scoping the business question through final recommendation.
Hands-on experience shaping syndicated and primary research agendas, including defining research priorities with business stakeholders.
Ability to identify key industry issues and turn trends into clearly stated business opportunities and threats.
Experience developing actionable marketing recommendations that have informed strategic planning decisions, with examples of business impact.
Advertising and creative campaign experience.
Experience managing research vendors, including scoping work, evaluating proposals, and participating in contract negotiations.
Ability to partner with internal stakeholders to frame business problems and design research projects, including methodology, sample, and instrument.
Working knowledge of research ethics and data privacy and protection requirements, such as GDPR and CCPA, with experience applying them to research programs.
Ability to work independently on complex, ambiguous projects and use sound judgment to resolve business issues.
Strong storytelling and presentation skills, including experience presenting insights to senior leaders.

Nice To Haves

Experience in the technology, hardware, or B2B/commercial sector.
Experience with syndicated data sources and analyst firms such as IDC, Gartner, or Forrester.
Proficiency in Power BI or similar tools for dashboards and data visualization.
Applied knowledge of statistics and quantitative methods, such as segmentation, regression, and conjoint.
Experience contributing to new product development or go-to-market planning through research.
Experience using AI tools to accelerate research synthesis or analysis.
Experience and passion for engaging with creative and effective advertising and understanding campaign impact.

Responsibilities

Design and execute research studies to gather insights that support marketing and business objectives.
Analyze advertising, campaign, and creative trends to identify key findings and opportunities.
Translate research results into clear, actionable insights and recommendations for marketing and business stakeholders.
Support marketing creative evaluation and campaign trend analysis.
Partner with external research vendors to manage and successfully deliver research projects.
Maintain research data repositories to ensure information remains accurate, secure, and easily accessible.
Collaborate with internal stakeholders to understand business questions and research needs.
Adhere to ethical, legal, and data privacy requirements in all research activities.
Contribute to larger cross-functional initiatives and projects under general direction.