Marketing Initiative Manager

Keysight Technologies, Inc.•Austin, TX

7d•Onsite

About The Position

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. Job Summary: The Marketing Initiative Manager will be responsible for planning, executing, and overseeing marketing initiatives that align with Keysight's goals in Digital Healthcare, Consumer Electronics, Industrial Electronics, and Semiconductor manufacturing markets. This role requires a strategic thinker with a passion for marketing and a proven track record of successful campaign management.

Requirements

Bachelor’s degree in electrical/Electronics/ Computer Science, preferably with additional qualification in Marketing
Minimum of 10 years of experience in technical marketing and campaign management for electronics hardware and/or software products.
Proven experience in managing marketing campaigns and initiatives.
Strong analytical skills and ability to interpret data.
Excellent communication and interpersonal skills.
Proficiency in marketing software and tools.
Creative thinking and problem-solving abilities.
Ability to work independently and as part of a team.

Responsibilities

Develop and implement marketing strategies and campaigns for Digital Healthcare, Consumer Electronics, Industrial Electronics, and Semiconductor manufacturing market growth.
Analyze market trends and competitor activities to identify opportunities.
Collaborate with cross-functional teams to ensure cohesive marketing efforts.
Manage budgets and allocate resources effectively.
Monitor and report on the performance of marketing initiatives.
Optimize campaigns based on data-driven insights.
Maintain strong relationships with external partners and stakeholders.
Ensure brand consistency across all marketing channels.
Drive trade shows, seminars, and webinars from a strategic and technical point of view, from obtaining a budget to execution.
Create messaging, decide the right content (presentations, demos, or both), and develop promotion and follow-up plans.
Responsible for USA and Canada for the above-mentioned segments.
The candidate should be based in the mainland USA and needs to travel for the events.