Marketing Head

SugarHouse Industries•Midvale, UT

16h•Hybrid

About The Position

We're SugarHouse Awning, and we're hiring a passionate part-time Marketing Head to drive real results for our Midvale, UT team! This is a great opportunity to develop your leadership experience and make a meaningful impact without committing to a full-time schedule. SugarHouse Awning is a long-established Utah company with roots dating back to 1941. We manufacture and sell custom products across several markets, including residential and commercial shade products, awnings, marine products, and other specialty fabricated products. We're a real-world, hands-on business. Our marketing has to connect digital channels with actual customers, leads, estimates, projects, products, salespeople, showrooms, and ultimately revenue. We're not interested in marketing for marketing's sake. We want marketing that helps grow the business. This is primarily a management position, as you'll be deciding the direction of our marketing department and personally executing effective strategies for improving campaign performance. If you feel up for the challenge, keep reading!

Requirements

Solid foundation in marketing and leadership.
Significant professional marketing experience (ideally 7+ years).
Experience leading marketing functions, teams, major projects, and/or outside vendors.
Experience setting team priorities and holding others accountable.
Working knowledge of traditional and digital marketing strategies, SEO, website analytics, social media, online advertising, etc.
Understanding of how AI is shaping the digital marketing space.
Management skills for leading specialists and coordinating with salespeople.
Organizational skills and project management abilities.
Analytical mindset for displaying sound judgement, making data-informed decisions, and explaining your reasoning.
Curiosity, desire to learn more, and comfort with asking questions to gain a more in-depth understanding.

Nice To Haves

Experience with B2B/B2C marketing for manufacturing, construction, home improvement, building products, outdoor living, specialty products, or retail/showroom businesses.

Responsibilities

Take ownership of our advertising department, personally drive strategic improvements, and support the CEO in making informed business decisions.
Translate our goals into actionable steps for generating new leads, increasing brand awareness, and supporting long-term growth, then lead your team in appropriately executing these strategies.
Ensure all campaign aspects are properly handled and efficiently completed from idea to implementation.
Set goals and timelines for your team and adjust processes as needed to keep campaigns on track.
Measure performance metrics to identify what works and what doesn't, and use this data to shape future plans.
Manage online advertising, digital marketing, in-person events/trade shows, and other lead generation initiatives.
Stay on top of SEO, AI trends and updates, and changing customer behaviors to keep our advertising competitive.
Work closely with the sales team to improve knowledge of our customer base, lead quality, market opportunities, sales priorities, and vendor relationships.
Manage the advertising budget and strategically invest in initiatives to maximize return.