Marketing & Growth Operations Manager

Float•Toronto, ON

1d•Hybrid

About The Position

Float is seeking a Marketing & Growth Operations Manager to build upon the existing marketing operations foundation. This role will partner with the Head of Growth Marketing, Growth PM, and the broader RevOps organization to drive pipeline generation and revenue growth. The manager will be responsible for evolving marketing attribution, lead-scoring, and nurture processes, and bridging the gap between self-serve and sales-managed customer journeys. The initial project will involve a comprehensive audit of the marketing and self-serve funnels to identify measurement gaps and areas for improvement, followed by solutioning in measurement, attribution, and forecasting.

Requirements

5+ years of experience in marketing operations, revenue operations, or growth operations.
Hands-on experience building, fixing, or owning multi-touch attribution models.
Proven track record of building lead or lifecycle scoring models.
Fluency with CAC, CAC payback, cost-per-lead, and cost-per-qualified-opportunity, with direct experience moving these metrics.
Comfortable navigating a marketing tech stack and building/owning dashboards and reporting.
Experience in SaaS environments with coexisting self-serve and sales-managed segments.
Systems thinker with strong execution skills; designs fixes and sees them through personally.
Comfortable navigating ambiguity in a fast-paced environment with limited existing documentation.

Responsibilities

Own and manage marketing attribution, building systems to identify effective marketing spend.
Build and implement a product-qualified-lead (PQL) scoring model for handing self-serve users to Sales.
Identify and resolve root causes of funnel leakage in self-serve and inbound marketing.
Improve cost/efficiency metrics (CAC, CAC payback, cost-per-lead, cost-per-qualified-opportunity) through personal experimentation.
Manage the transitions between self-serve and sales-managed funnels in collaboration with the Growth PM.
Partner with the BDR team to enhance outbound efficiency and automate list management.
Improve orchestration within the marketing tech stack (HubSpot, Salesforce, Braze).
Serve as a reliable source of truth for funnel performance data for Growth, Marketing, and Sales Ops.
Audit marketing and self-serve funnels end-to-end to understand measurement, identify issues, and pinpoint gaps.
Develop solutions for measurement, attribution, and forecasting.