Marketing Grassroots Coordinator

HOUSTON GRAND OPERA ASSOCIATION INC • Houston, TX

5d • Onsite

About The Position

The Marketing Grassroots Coordinator serves as a key public-facing representative of Houston Grand Opera (HGO), helping to grow audience engagement and strengthen HGO’s presence across Houston. This role leads the coordination and execution of promotional events and audience engagement initiatives. The coordinator acts as a bridge between the Marketing department and other internal teams, with an emphasis on collaboration with the Community Impact team, ultimately helping to expand HGO’s reach and welcome new audiences to opera. HGO is looking for talented, passionate, and dedicated individuals who are eager to contribute to the community and the mission. The mission of HGO is to enrich its diverse community through the art of opera by creating, curating, exploring, and producing outstanding experiences centered around the human voice. HGO has received a Tony Award, three Grammy Awards, and three Emmy Awards, and is the only opera company in the world to have won all three honors. The strategic focus is on creating profoundly enriching experiences for diverse audiences and clearly defining and positively promoting the HGO brand. Every team member enriches the organization by contributing diverse perspectives for understanding and engaging the community, and for discovering, designing, and delivering enriching experiences.

Requirements

• Bachelor’s degree in marketing, communications, events, or community engagement preferred.
• 1-2 years of relevant experience required.
• Proficiency in writing is required. Writing samples will be requested.
• Must be able to work evenings/weekends.
• Ability to work under pressure in a fast-paced environment.
• High energy and exceptionally strong interpersonal and communication skills are a must.
• An eye for detail and quality control is imperative.
• Ability to multi-task and prioritize effectively.
• An enthusiastic, proactive and collaborative professional manner required.

Nice To Haves

• Background in performing arts is a plus.

Responsibilities

• Serve as a front-line representative of HGO at audience engagement initiatives, festivals, partner activations, tabling opportunities, and public events, managing logistics and on-site execution to ensure successful engagement and brand representation.
• Nurture and fulfill promotional partnership initiatives with organizations across Houston.
• Coordinate and execute audience engagement and themed events including Military Appreciation Night, Pride Night, Noche de Ópera, Overture, ONYP, Under 40 Friday, and other special themed performances.
• Serve as a liaison between Marketing and Community Impact teams by attending cross-departmental meetings, amplifying upcoming programs and events, and providing on-site support for Community Impact events, as needed.
• Partner with Philanthropy, Butler Studio, OGD, and other departments to support additional outreach opportunities, providing branded materials and collateral, and recommending marketing messaging and assets for community events and tabling opportunities.
• Organize and manage promotional codes, partner offers, collateral and signage for audience-facing events.
• Build and support email communications regarding events and programming with primary work focused on Community Impact initiatives.
• Maintain and update HGO.org content related to community programs, themed events, partner information, and audience engagement initiatives, ensuring information is accurate, timely, and aligned with current marketing efforts.
• Coordinate distribution of promotional materials, ticket offers, and event information to audience engagement partners.
• Oversee inventory of marketing collateral, signage, swag, and internal checkout process for other department events as requested.
• Track engagement efforts and provide reporting related to event participation, promo code reports, partnerships, and audience development initiatives.

Benefits

• Comprehensive and affordable health benefits.
• Generous paid time off.
• 403b retirement plan with employer match.
• Flexible work schedule.
• Professional development fund and opportunities.
• Discounted parking in the Theater District garage and nearby lots, plus easy access to Metro transportation.
• Free tickets to our mainstage and community productions and events.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level