Marketing Generalist, BitGo Labs (Contract)
About The Position
BitGo Labs is seeking a Marketing Generalist to bring its fast-moving digital-asset products to real users. The role works closely with product and engineering teams to take products from thesis to launch, with short cycles and measurable outcomes. Products are built to reach market quickly; some may grow into businesses, while others and their campaigns may be shut down based on results. The marketer will help define go-to-market strategy before products are complete, identify initial users, shape messaging and distribution, and build demand through AI-assisted landing pages, copy testing, SEO, social media, and community engagement. After launch, the role tracks analytics and user adoption, evaluates conversion, and makes decisions about whether to iterate or discontinue campaigns. The position is based onsite in Palo Alto, California, and is a contract role.
Requirements
- Professional experience in marketing, growth, communications, or a related field, with a proven track record of driving user acquisition and engagement.
- Experience marketing something from nothing, such as a side hustle, startup, newsletter, or personal brand.
- Ability to build and prototype using AI tools, create landing pages and copy, and run analytics independently.
- Comfort with crypto or willingness to learn quickly; understanding of internet culture and crypto Twitter (X).
- Ability to make independent decisions in a small team with short cycles and to stop underperforming campaigns, learn, and move on.
Responsibilities
- Identify the first users for each product and define the market entry wedge, messaging, and distribution channels before development is complete.
- Build demand-generation and SEO efforts, including AI-assisted landing pages, copy testing, and organic growth experiments.
- Own social media strategy and represent new launches, engaging crypto communities and early adopters.
- Analyze post-launch results, analytics, and user adoption to distinguish effective activity from noise.
- Set measurable campaign targets before launch and discontinue channels that do not meet them.
- Work alongside product and engineering teams to get products into the hands of real users.
Benefits
- Competitive compensation.
- Free custom lunches, dinners, and snacks.
- Computer equipment and workplace furniture suited to employee needs.
- Colleagues and an inspiring startup environment.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Education Level
No Education Listed
