Marketing Field Specialist
About The Position
Supports the Association within the Marketing team by directly assisting branches with marketing support, lead management, content creation, and event coordination. This role involves serving as the primary marketing contact for approximately 10-13 branches within an assigned territory, conducting monthly meetings with VPLs to identify priorities and branch needs, and visiting each assigned branch a minimum of twice annually. The specialist will build relationships with branch managers, lending staff, and regional leadership, and coordinate local marketing initiatives, sponsorships, and events. Additionally, the role promotes Salesforce adoption, reinforces lead management and CRM documentation processes, assists with lead pipeline visibility and reporting, and supports data integrity efforts. The specialist will also act as the primary field content creator, capturing customer stories, testimonials, photos, and videos, and developing content aligned with the overall content strategy to support SEO and AI-search visibility. Coordination of customer appreciation events, trade shows, local sponsorships, and community events is also a key responsibility, along with capturing content from these events. The role further involves coordinating direct mail, postcard, and other marketing campaigns, supporting local paid social campaigns, and assisting with email marketing initiatives, utilizing Complete Bank Data (CBD) and other targeting resources.
Requirements
- Applicants must reside within the assigned territory
- Excellent written and verbal communication skills
Nice To Haves
- Bachelor’s Degree in Marketing, Communications, or a related field preferred.
- Background in Ag or Ag Lending preferred
Responsibilities
- Serve as primary marketing contact for approximately 10 – 13 branches within an assigned territory
- Conduct monthly meetings with assigned VPL’s to identify priorities and branch needs
- Visit each assigned branch a minimum of twice annually
- Build relationships with branch managers, lending staff, and regional leadership
- Coordinate local marketing initiatives, sponsorships, and events
- Promote Salesforce adoption across assigned branches
- Reinforce lead management and CRM documentation processes
- Assist with lead pipeline visibility and reporting
- Help ensure marketing-generated opportunities are properly documented and tracked
- Support data integrity efforts that connect marketing activity to funded loan volume
- Serve as primary field content creator for assigned territory
- Capture customer stories, testimonials, photos, and videos
- Develop content aligned with overall content strategy
- Support SEO and AI-search visibility through authentic local content
- Identify compelling customer and community stories
- Coordinate customer appreciation events and trade shows
- Manage local sponsorships ensuring maximum exposure
- Support branch participation in community events
- Capture content and customer stories from events
- Coordinate direct mail, postcard and other marketing campaigns
- Support local paid social campaigns
- Assist with email marketing initiatives
- Utilize Complete Bank Data (CBD) and other targeting resources to support local campaigns
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
