Field Marketing Specialist

Groundworks•Nashville, TN

6d•Onsite

About The Position

The Field Marketing Specialist is responsible for generating qualified sales opportunities through direct-to-door neighborhood engagement and local field marketing activities. This role serves as the first point of contact with prospective customers by educating homeowners about Groundworks' services, identifying customer needs, and scheduling appointments for the sales team. Success is measured by the quality and volume of quoted opportunities generated while representing the company professionally and delivering an exceptional customer experience.

Requirements

High school diploma or GED required.
Previous customer service, retail, hospitality, field marketing, canvassing, or sales experience preferred.
Experience working independently while meeting performance goals is a plus.
Strong interpersonal and communication skills.
Comfortable initiating conversations with homeowners.
Self-motivated with the ability to work independently.
Strong organizational and time management skills.
Basic proficiency with smartphones, tablets, and company software applications.
Ability to learn company products, services, and sales processes.
Reliable transportation and a valid driver's license may be required depending on territory.

Nice To Haves

Associate's degree or equivalent experience preferred.

Responsibilities

Conduct neighborhood canvassing and direct-to-door marketing activities within assigned territories.
Engage homeowners in professional, customer-focused conversations regarding Groundworks' services.
Generate qualified leads and schedule appointments for sales representatives.
Accurately document customer interactions and appointments using company systems and mobile applications.
Meet or exceed established goals for quoted opportunities and other performance metrics.
Maintain thorough knowledge of Groundworks' products, services, and value proposition.
Participate in team meetings, coaching sessions, and ongoing training.
Represent the Groundworks brand in a professional manner at all times.
Comply with company policies, safety procedures, and applicable labor laws.
Travel throughout the assigned branch territory as needed.
Perform other related duties as assigned.
It is an essential function of this role that each person regularly and reliably report to work each working day.