Marketing Field Specialist
Farm Credit Services of America•Ridgeland, MS
•Hybrid
About The Position
Supports the Association within the Marketing team by directly assisting branches with marketing support, lead management, content creation, and event coordination. The territory includes the following branch locations: Ridgeland, MS Newton, MS Oxford, MS Starkville, MS Clarksdale, MS Greenwood, MS Leland, MS Cullman, AL Moulton, AL Florence, AL Northport, AL Applicants residing within any of the above locations, or the surrounding service areas within the assigned territory, are eligible to apply.
Requirements
- Excellent written and verbal communication skills
Nice To Haves
- Bachelor’s Degree in Marketing, Communications, or a related field
- Background in Ag or Ag Lending
Responsibilities
- Serve as primary marketing contact for approximately 10 – 13 branches within an assigned territory
- Conduct monthly meetings with assigned VPL’s to identify priorities and branch needs
- Visit each assigned branch a minimum of twice annually
- Build relationships with branch managers, lending staff, and regional leadership
- Coordinate local marketing initiatives, sponsorships, and events
- Promote Salesforce adoption across assigned branches
- Reinforce lead management and CRM documentation processes
- Assist with lead pipeline visibility and reporting
- Help ensure marketing-generated opportunities are properly documented and tracked
- Support data integrity efforts that connect marketing activity to funded loan volume
- Serve as primary field content creator for assigned territory
- Capture customer stories, testimonials, photos, and videos
- Develop content aligned with overall content strategy
- Support SEO and AI-search visibility through authentic local content
- Identify compelling customer and community stories
- Coordinate customer appreciation events and trade shows
- Manage local sponsorships ensuring maximum exposure
- Support branch participation in community events
- Capture content and customer stories from events
- Coordinate direct mail, postcard and other marketing campaigns
- Support local paid social campaigns
- Assist with email marketing initiatives
- Utilize Complete Bank Data (CBD) and other targeting resources to support local campaigns
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
