Marketing Fellow

UVA Health•Charlottesville, VA

1d•Onsite

About The Position

The Marketing Fellow is a full-time, limited-term position for a student who will receive an undergraduate degree from UVA in Spring 2026 or a person who has recently received an UVA undergraduate degree. This role focuses on core functional areas within marketing and communications, and advancement & external relations, while also offering exposure to other departments. The fellow will develop reports and presentations for leadership, manage complex projects with stakeholders, and demonstrate flexibility and independence in a team-oriented environment. This position is based in Charlottesville, VA and requires full on-site work in a shared office space.

Requirements

Bachelor's degree required.
1 year of relevant experience required.
Excellent oral and written communication skills; proven ability to clearly articulate information in multiple forums to a broad array of stakeholders.
Excellent operational and project management skills, including the ability to prioritize and multi-task.
Demonstrated interest in higher education, campus recreation, wellness or related fields.
Demonstrated ability to work both independently and collaboratively.
Ability to handle sensitive issues while maintaining confidentiality.
Ability to take initiative by thinking proactively about team needs.
Strong belief in the University’s mission and motivation to make impact.
Applicants must be currently authorized to work in the United States.
The University will not sponsor or consider candidates requiring sponsorship for employment visas now or in the future.

Nice To Haves

UVA undergraduate degree (preferred from UVA with recent demonstrated knowledge of the culture within the University of Virginia).
Strong knowledge of and passion for the University of Virginia, its culture, policies and procedures.
Strong knowledge of and passion for the UVA Recreation Department, its culture, mission and policies.
Ability to translate prior UVA experiences and knowledge in support of the institution’s mission, strategic aims and programs.

Responsibilities

Assist in the development and execution of integrated marketing and communications strategies promoting programs, services and events.
Support the social media marketing team with content planning, creation and performance tracking across platforms.
Contribute to brand storytelling that highlights student experiences, wellbeing and community impact.
Support brand management and visual identity standards.
Analyze marketing performance metrics and provide recommendations.
Support donor engagement efforts, including communications, events and stewardship activities.
Assist in the development of impact stories, reports and fundraising materials.
Analyze and segment a database of potential donors and supporters.
Identify opportunities for targeted outreach and engagement strategies.
Assist in building foundational processes for donor cultivation and stewardship.
Collaborate on messaging and campaigns that align recreation’s impact with philanthropic priorities.
Carries out other duties as assigned.
Assists with unforeseen priorities that emerge.