Marketing & Fan Engmnt Coordinator

CSU Careers•Fresno, CA

4d•Onsite

About The Position

The Marketing & Fan Engagement Coordinator, reporting to the Assistant Athletics Director for Marketing and Fan Engagement, will assist in the planning, creation, and implementation of all marketing and promotional campaigns for Fresno State Athletics. This role involves leading marketing and fan engagement for assigned sports, supporting football and men's basketball, managing social media platforms and digital media branding, creating campus and student marketing efforts, and developing promotional initiatives to grow the fan base and revenue. The position will also conceptualize and develop creative promotional initiatives, promote ticket sales campaigns for ticketed sports, and serve as the lead marketing liaison for assigned sports.

Requirements

Demonstrated skillset in social media marketing and branding strategies.
Competent in all current social media platforms (i.e. Facebook, Twitter, Instagram, Tik Tok, etc.).
Demonstrated successful experience conducting season, group, and single game ticket sales campaigns.
Competent in the use of Photoshop, Sound Director, PC and Microsoft Office Applications software including word processing, spreadsheets, databases, and web page development.
Knowledge of Title IX regulations.
Knowledge of NCAA rules, compliance, and regulations.
Strong oral, written communication, and creativity skills.
Ability to establish and maintain effective working relationships with faculty, staff, business partners, and the general public.
Ability to strictly adhere to NCAA, and athletic department rules and regulations.
Ability to acquire knowledge of and rapidly apply athletic department rules and regulations.
Ability to quickly understand and develop positive working relationships with the department’s multimedia rights holder.
Ability to work in a flexible, collaborative manner.
Ability to work in a fast-paced environment with frequent interruptions while under pressure of meeting deadlines.

Nice To Haves

Recent experience in athletics marketing/promotions.

Responsibilities

Lead all marketing and fan engagement efforts for assigned sports.
Serve in a support capacity for football and men’s basketball marketing and fan engagement.
Assist in the management of the department’s primary social media platforms and digital media branding and marketing efforts.
Create and execute campus and student marketing efforts.
Develop and execute general promotional and fan engagement efforts with an emphasis on growing the fan base and revenue generation.
Conceptualize and develop creative and consistent promotional initiatives that educate, inspire, and engage external audiences.
Promote single-game, group ticket, and season ticket sales campaigns for ticketed sports programs.
Serve as the lead marketing liaison for assigned sports.