Coordinator, Fan Engagement

UNITED STATES SOCCER FEDERATION 1•Atlanta, GA

14h

About The Position

The U.S. Soccer Federation is dedicated to serving soccer and igniting a national passion for the sport, believing it to be a force for good that can transform lives. In a period of significant growth and with ambitious plans, U.S. Soccer seeks dynamic servant leaders who demonstrate visionary leadership, analytical decision-making, professional flexibility, and an empathic management style. The Fan Engagement Coordinator plays a vital role on the Fan Engagement team, supporting the ideation, planning, logistics, amplification, and execution of fan-focused experiences across matchdays, grassroots events, supporter initiatives, and special campaigns. Reporting to the Manager, Fan Engagement Strategy and Experiences, this role ensures operational excellence, delivering memorable and emotionally resonant activations that bring the U.S. Soccer brand to life and support fan growth, enhancing fan experiences, passion, sentiment, engagement and ticket sales goals. This position requires strong ownership mentality, urgency, communication, and organizational discipline. The Fan Engagement Coordinator will be expected to proactively move projects forward, manage multiple timelines simultaneously, and ensure fan engagement initiatives are executed with excellence from concept to recap. Success in this role requires much more than on-site event support. The Fan Engagement Coordinator will be expected to independently manage multiple fan engagement workstreams, proactively coordinate internal and external stakeholders, support the 360° amplification of activations across digital, email and media channels, and maintain operational excellence across planning, execution, reporting, and administrative processes.

Requirements

Bachelor’s degree in Sports Management, Marketing, Event Operations, or a related field.
1-3 years of experience in fan engagement, event activations, or operations in the sports and entertainment industry.
Strong organizational and project management skills with the ability to multitask in a fast-paced environment.
Understands fan engagement as both physical experience and full-funnel fan journey
Experience working on live events, game-day operations, or fan activations is preferred.
Excellent communication and interpersonal skills to collaborate with internal and external stakeholders.
Ability to think creatively and problem-solve in real-time event environments.
Passion for soccer and a deep understanding of fan culture and engagement trends.
Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook).
Must be able to connect “micro” details to the “macro” vision and mission.
Flexibility to travel 60% and work non-traditional hours, including evenings, weekends, and holidays.

Nice To Haves

Experience working in professional sports, soccer, or large-scale event activations

Responsibilities

Collaborate closely with the Fan Engagement Strategy and Experiences Manager to execute strategies that enhance both matchday and non-matchday experiences while fostering emotional connection, igniting passion, and driving fandom growth by blending world-class entertainment with authentic soccer culture and fan-first experiences.
Support fan research efforts by collecting data on engagement trends and activation performance.
Maintain records of activation best practices, operational workflows, and post-event reports.
Support other duties as assigned related to fan engagement and matchday operations.
Assist in the planning and execution of fan engagement activations, matchday experiences, and grassroots initiatives to enhance fan interaction (including Fan HQ, Block Parties, Gate Giveaways, and thematic fan experience zones).
Coordinate all logistics for fan zones, on-site activations, and experiences, ensuring smooth setup, operation, and teardown.
Maintain activation assets and ensure inventory, signage, and branded materials are event-ready and aligned with brand standards.
Serve as a key liaison with internal departments, vendors, and external partners to align on event planning and execution.
Serve as an on-site point of contact during events, ensuring all activations run smoothly and resolving any operational challenges.
Ability to travel to 100% of the US Soccer matches.
Work closely with Social, Content, Marketing, Media Partnerships, Insiders, and Communications teams to ensure fan engagement initiatives are amplified across digital and fan-facing channels before, during, and after events.
Support the creation and delivery of fan-facing communications tied to activations, including Know Before You Go materials, promotional touchpoints, supporter messaging, and event storytelling.
Independently own assigned Fan Engagement initiatives and workstreams from planning through execution, follow-up, and post-event reporting.
Contribute ideas, recommendations, and operational improvements that continuously elevate fan engagement experiences and increase impact.
Maintain best-practice documentation, event recaps, and operational playbooks for future scalability.
Partner with internal teams (Events, Production, Media Partnerships, Marketing, DEI, Insiders, and Supporter Groups) to ensure smooth operational flow across all fan touchpoints.
Manage event logistics, assisting in staffing coordination, credentialing, and vendor scheduling for activation days. Manage event logistics, including shipping, and inventory of activation materials.
Work closely with marketing and content teams to promote activations through digital and social channels.
Coordinate on-site content capture opportunities and partner with internal teams to maximize the visibility, storytelling, and measurable reach of Fan Engagement activations.
Assist with asset delivery and on-site execution with Affiliate/Stations I collaboration with the Media Partnership team.
Support in the ideation and execution of ticketing promotions, giveaways, and special fan engagement initiatives to drive attendance and engagement.
Coordinate with brand, legal and compliance teams to secure necessary approvals for activations.
Support execution of in-market activations that build community ties and promote key initiatives like DEI nights and World Cup events.
Coordinate logistics for watch parties, youth/school activations, and Fan Appreciation Week.
Assist with community outreach, supporters group integration, and grassroots events.
Maintain and track timelines for multiple fan engagement projects using shared calendars and project management tools.
Help build and distribute activation briefs, recap documents, and internal reports.
Organize and manage check-ins with vendors and collaborators to ensure all deliverables are met.
Coordinate logistics for fan groups activations, ensuring an inclusive and vibrant matchday atmosphere.
Assist in creating pre-event briefings, production schedules, and run-of-show documents.
Monitor and track engagement metrics, fan feedback, and event performance to provide insights and recommendations for future enhancements.
Assist in managing event budgets, invoices, and vendor contracts related to activations and experiences.
Collect and organize fan feedback from surveys and on-site interactions; work with the Insights team to support post-event reporting.
Document and analyze key learnings from each event to improve future operations and activations.