Marketing Experience Specialist

Blue Federal Credit Union•Cheyenne, WY

9d•Onsite

About The Position

At Blue, we discover pathways to realize your possibilities! Our Marketing Experience Specialist executes and coordinates day-to-day marketing across email, social media, campaigns, reporting, web experiences, and marketing technology. This hands-on, collaborative role emphasizes organization, follow-through, quality, performance monitoring, and continuous improvement. Reporting to the Director of Marketing and working closely with the Digital Marketing Lead, the position partners across teams and departments to manage deliverables, timelines, and communication, ensuring marketing work is accurate, timely, and effective in driving member engagement and supporting Blue’s growth objectives.

Requirements

Three to five years of hands-on marketing experience, including campaign execution, email campaign management, and organic social media execution.
Proficiency with marketing automation, reporting, and social media tools, plus knowledge of digital marketing fundamentals such as audience segmentation and engagement metrics.
Must manage multiple projects and priorities in a fast-paced, collaborative environment.
Strong written and verbal communication skills are essential.
Must be able to build effective working relationships across departments, collaborate with internal and external partners, clarify needs and expectations, communicate timelines and status clearly, and follow through on commitments.
Strong judgment, problem-solving, adaptability, and the ability to manage competing priorities in a collaborative environment are also essential.
Campaign execution and project coordination; email and social media management; performance reporting and analysis; marketing technology and automation; cross-functional collaboration; managing changing priorities.
Is able to bend, sit, and stand in order to perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs.
Must be capable of climbing / descending stairs in an emergency situation.
Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators.
Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary.
Must be capable of regular, reliable and timely attendance.
Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team.
Must be able to read and carry out various written instructions and follow oral instructions.
Must be able to complete basic mathematical calculations, spell accurately, and understand computer basics.
Must be able to speak clearly and deliver information in a logical and understandable sequence.
Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public.
Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace.
Must be able to effectively handle multiple, simultaneous, and changing priorities.
Must be capable of exercising highest level of discretion on both internal and external confidential matters.

Nice To Haves

Experience with landing page or website updates, content creation tools, project management, and financial services or another regulated industry is preferred.

Responsibilities

Own the day-to-day execution of member email and organic social media. Coordinate content and creative inputs, build and manage audience lists, and handle scheduling, proofing, testing, and deployment across channels. Maintain the campaign calendar and monitor engagement. Accountable for accuracy, on-time delivery, and brand consistency across all sends and posts.
Coordinate the execution of integrated marketing campaigns, product promotions, community events, and launches from intake through post-launch follow-up. Manage timelines, assignments, creative requests, approvals, and budget tracking. Serve as a day-to-day contact for requesting departments, business partners, and external vendors, clarifying requirements up front and keeping stakeholders current on status and risks.
Produce and maintain recurring performance reporting across email, social, campaigns, and landing pages. Track engagement, conversion, retention, channel performance, and other relevant campaign and business outcomes, giving marketing and leadership clear visibility into results. Identify trends and recommend specific changes to improve future campaigns and digital experiences
Build and update campaign landing pages and website content in partnership with the Digital Marketing Lead. Support content governance and quality assurance on marketing pages. Review page behavior to identify friction points and recommend improvements that make digital experiences clearer and more effective.
Manage audience segments, templates, and automation workflows within the marketing technology and data platforms. Support platform setup, data hygiene, and troubleshooting, and identify opportunities to improve workflow efficiency and tool adoption across the team
Comply with all company policies and procedures and applicable laws and regulations, including but not limited to the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.