Marketing - Marketing Specialist

American Bar Association•Chicago, IL

2d•$51,760 - $63,048•Hybrid

About The Position

The American Bar Association (ABA) is a member-based organization dedicated to advancing the rule of law, ensuring access to justice, promoting a fair legal process, and fostering respect for the rule of law globally. The ABA provides resources for legal professionals, accredits law schools, and develops model ethics codes. Staff at the ABA benefit from continuing education and career development opportunities, contributing to efforts that eliminate bias, enhance diversity, and advance the rule of law. The organization values its staff with a comprehensive benefits package designed to protect their health and financial security, including 401(k), medical, dental, vision, flexible spending accounts, health spending accounts, supplemental life and disability insurance, prepaid legal programs, and a complimentary ABA membership with additional benefits. Flexible/hybrid work arrangements may be available for residents of specific states, and employees are eligible for the Public Service Loan Forgiveness Program (PSLF).

Requirements

Bachelor’s degree from four-year college or university, or 5 years of directly equivalent experience.
Minimum of 2 years’ marketing and communications experience.
Prior experience with marketing plan development, administration, and evaluation required.
Advanced Written/Oral Communications Skills.
Intermediate skills with Microsoft Office Suite, Relational database software, and campaign management tools.

Nice To Haves

Previous Membership Association experience.

Responsibilities

Implement strategic direction and marketing plan for holistic offerings including paid media and branded merchandise.
Create cohesive brand awareness, develop message platforms, marketing activations and achievements.
Hone public perception and identify suitable target audiences.
Establish effective marketing efforts in paid and owned media.
Assist with development and execution of strategic marketing plans, including tactics such as branding, cost-benefit analysis, strategic goals and non-dues revenue generation initiatives.
Assist with integrating all marketing and communication efforts.
Support market products, events and other services, such as sponsorships, aligning to diverse revenue streams.
Participate in Pop-Up and other events to drive member and non-member revenues.
Perform research and data analysis to aid in strategic decision making.
Collaborate with entity and department marketing teams to deliver integrated, marketing plans.
Perform other duties as assigned.