Marketing Executive

GPT GroupSouth Londonderry Township, PA
Onsite

About The Position

We are currently seeking the services of a Marketing Executive to assist in the development and implementation of the asset marketing strategy for the celebrated Macarthur Square. Based in Campbelltown, the centre offers more than 300 retailers and an enhanced dining and entertainment precinct - Macarthur Square is the place to meet, shop and be entertained. The key focus of the Marketing Team is to develop and implement marketing strategies that reflect the centre’s brand positioning, whilst also driving asset performance through the effective delivery of sales and traffic-driving campaigns and communications.

Requirements

  • Prior experience in a similar role
  • Good understanding of the latest marketing trends, preferably within the retail sector.
  • Ability to identify key priorities, develop timelines and deliver initiatives on time and within budget
  • Able to build effective stakeholder relationships
  • Exceptional communication skills
  • Strong skills across social media and other marketing platforms
  • Experience working with Advertising, PR and Social agencies.
  • Marketing generalist who thrives in a dynamic environment and enjoys being part of a collaborative team.

Responsibilities

  • Assisting the Marketing team to develop the annual marketing plan and calendar Highpoint, collaborating with the broader National Digital & Marketing to ensure alignment and then reviewing and tracking progress against the marketing plan and presenting updates to stakeholders as required
  • Delivering campaigns and events with particular emphasis on in-centre activations and events and then supporting post-campaign analysis including gathering retailer feedback, analysing sales performance and tracking of foot traffic / event attendance
  • Providing continuous updates for multi-channel information for all new and existing retailers, centre marketing campaigns and events and stakeholders on all relevant digital channels, as well as managing social channels to ensure up-to-date information and new content at all times.
  • Coordinating retailer specific initiatives and joint promotions to support key or new retailers, ensuring participation from retailers in relevant digital opportunities and centre based promotions/events.
  • Assisting in communicating key research and data insights from research to ensure opportunities are leveraged and reviewing and assisting in communicating a range of internal marketing reports.
  • General administration support as required including support the Centre Management team with new tenants and raising purchase orders and tracking expenditure through campaign budget tracking, as well as participating in the duty management roster for the centre.

Benefits

  • Flexible working arrangements
  • Generous leave options
  • Market-leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work.
  • Diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
  • Comprehensive Wellbeing programs
  • Market-leading policies and support tailored to diverse needs.
  • Recognition by peers through nomination awards
  • Generous Employee Referral Program.
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