MARKETING EXECUTION SPECIALIST

Carter Machinery•Mechanicsville, VA

1d•Onsite

About The Position

The Marketing Execution Specialist is responsible for the execution of assigned business unit tasks including coordination with internal and external resources, researching/gathering content, overseeing production of tactics (digital and traditional), tracking MROI (Marketing Return on Investment) and recommending plan modifications based on performance, and communicating results to Marketing Program Managers and the larger marketing team.

Requirements

Thorough understanding of foundational marketing processes and campaign development
Must be a good listener with excellent written and verbal communication skills
Self-motivated, organized and detail-oriented
Must be able to work independently and possess ability to manage multiple/changing priorities
Strong leadership skills and a commitment to teamwork
Strong Interpersonal skills: ability to instantly connect with a range of subjects and personality types (customer, technician, corporate); excellent customer satisfaction skills, with the ability to build strong internal and external relationships
Strong PC skills and the ability to self-develop and adapt to changing technology
Must have an excellent driving record
Periodic travel throughout Carter’s service territory, including overnight stays

Nice To Haves

Minimum one year experience in a professional marketing environment
College degree, preferred
Previous experience with copywriting, graphic design, web development and or social media management, a plus

Responsibilities

Execution of assigned business unit tasks
Coordination with internal and external resources
Researching/gathering content
Overseeing production of tactics (digital and traditional)
Tracking MROI (Marketing Return on Investment)
Recommending plan modifications based on performance
Communicating results to Marketing Program Managers and the larger marketing team
Oversee projects from creation to completion, ensuring on-brand execution, on time and on budget
Promote a positive customer and employee experience at all times
Uphold the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way