Marketing Excellence Manager

Eastman•Kingsport, TN

4d•Hybrid

About The Position

As a Marketing Excellence Manager, you will work in the Marketing Center of Excellence (COE). The COE is responsible for building world-class marketing capabilities and supporting our businesses in driving sustainable and profitable growth. You will accomplish this through partnering with Marketing and Commercial leadership to implement global Marketing initiatives, ensure convergence and commitment across businesses to common marketing processes, approach to marketing talent acquisition and capabilities development, reinforcement and recognition programs, and overall Marketing culture. You will provide support to shift to a disciplined approach to Marketing processes, metrics, and analytics. You will also provide a regional perspective and voice that shapes overall Corporate Marketing COE strategy and priorities, and identify and prioritize unique regional barriers and gaps in Marketing Excellence and develop/execute efforts to overcome them. Overall, you will be a trusted advisor and business partner to the Commercial leadership in the field of Marketing, as well as a key liaison with Sales, Product, IT, and other functions to develop, deliver, and support Marketing capability solutions.

Requirements

10 years professional experience, with 5 years of experience in marketing, preferably in a B2B environment.
Strategic thinker who can implement tactically and experience of executing Strategy & Marketing processes within a business.
Strong leadership skills with the ability to influence external and internal stakeholders and get things done through others.
Financial acumen, including cost/profitability analysis.
Demonstrated ability to manage marketing programs in a multi-cultural matrix environment.
Strong knowledge of relevant technologies in marketing and how they are deployed to support and enable marketing excellence.
Market activation and sales enablement.
Experience in driving discovery programs.
Business/Investment case development.
Portfolio management and stage-gate development process.
Value proposition development and value pricing.
Experience in leading by influence.
Digital Marketing Analytics experience and acumen.
Product launches and campaign management.
Managing marketing mix and measuring segment/market level performance.
Strong communication and presentation skills.

Nice To Haves

Advanced degree preferred such as an MBA with concentration in Marketing or Strategy being a plus.

Responsibilities

Support global development of and drive regional implementation of Marketing Team Capability efforts, including competencies, curriculum, hiring, onboarding, and ongoing measurement.
Work with regional commercial leadership in fact-based assessment and prioritization of marketing capability gaps and development and implementation of plans to close those gaps.
Drive a coaching culture across the organization.
Serve as an expert coach and trainer for the region in Marketing processes and capability building.
Support the consistent implementation of Marketing and related initiatives.
Participate with the Marketing COE and Marketing COE Leadership Team to drive execution of the Strategic Roadmap.
Lead regional change management efforts (including communications, training, and sponsor strategies) as related to Marketing initiatives.
Effectively communicate and build credibility & trust with Marketing leadership (Managers & Directors) as well as across the Commercial Center of Excellence.