Marketing Events Specialist

9fin•New York, NY

19h•Hybrid

About The Position

As 9fin’s Events Marketing Specialist, you will be responsible for the strategic planning, execution, and optimization of all marketing events and tradeshows across the US market. You will play a crucial role in developing and delivering impactful event experiences that drive brand awareness, generate high-quality leads, and accelerate the sales pipeline. Working closely with the broader marketing team, sales, and product teams, you’ll ensure our events are targeted, data-driven, and aligned with 9fin’s business objectives.

Requirements

3+ years of experience in events marketing or field marketing, ideally within a B2B SaaS or fintech environment.
Strong track record of successfully planning, executing, and optimizing a variety of marketing events, including tradeshows, webinars, and proprietary events, with a focus on lead generation and pipeline growth.
Proven ability to manage complex event logistics from start to finish, including budget management, vendor negotiation, and on-site execution.
Experience in developing and implementing pre- and post-event marketing campaigns across multiple channels.
Expertise in HubSpot and Salesforce for event management, lead tracking, and reporting.
Strong analytical skills, with the ability to track, measure, and report on event performance and ROI.
Experience working closely with sales teams to ensure effective lead qualification and nurturing from events.
Excellent project management skills with the ability to juggle multiple events and deadlines simultaneously.
Excellent written and verbal communication skills, with the ability to craft compelling event messaging and content for target audiences.
Ability to work collaboratively across teams and manage relationships with internal stakeholders and external vendors.

Nice To Haves

A passion for creating impactful event experiences, marketing innovation, and continuous learning.

Responsibilities

Support the development and execution of a comprehensive US events strategy from ideation to post-event analysis, focused on driving high-quality leads, building pipeline, and accelerating sales within the debt capital markets.
Identify, research, and evaluate key industry tradeshows, conferences, webinars, and proprietary events for participation, ensuring alignment with target audience and business goals.
Manage all aspects of event logistics and operations, including venue selection, vendor management, booth design and setup, material creation, speaker coordination, and on-site execution.
Collaborate with the content team to develop compelling event messaging, presentations, demos, and promotional materials that resonate with the target audience and drive engagement.
Design and implement integrated pre- and post-event marketing campaigns across channels (email, social media, paid media) to maximize event attendance, engagement, and lead nurturing.
Work closely with the sales team to ensure seamless lead capture, qualification, and follow-up processes, maximizing the ROI of all event activities.
Measure, analyze, and report on event performance using key metrics such as attendance, lead quality, pipeline contribution, and ROI, refining strategies based on data to optimize future events.
Manage event budgets, ensuring optimal resource allocation, reporting on spend, and identifying opportunities for cost optimization.
Oversee relationships with external event agencies, vendors, and partners to ensure smooth execution and achieve desired outcomes.