Marketing & Events Manager - Eastwood Mall

Cafaro•Niles, OH

7d•Onsite

About The Position

The Eastwood Mall Complex is seeking an energetic, positive, community-minded, results-driven individual with a passion for marketing, event planning and building relationships to oversee related responsibilities for a regional shopping center complex. This exciting role is ideal for a candidate who enjoys being actively involved in high-profile evening and weekend events. The ideal candidate will bring expertise in event planning, social media, relationship building, digital media and a proven track record in driving sales and securing sponsorships. This role will require the creation and execution of comprehensive marketing plans, promotional experiences, and the management of marketing budgets to ensure impactful and cost-effective initiatives. The candidate should be a community-minded, strategic thinker with excellent leadership and communication skills to effectively elevate the shopping center’s brand presence and engagement.

Requirements

A bachelor’s degree in marketing or related field
Knowledge of marketing fundamentals and research
Ability to learn and use new systems
Strong organizational and time management skills
Excellent interpersonal, oral and written communication skills
Ability to deal with multiple tasks effectively and establish priorities
Strong attention to detail
Excellent PC, Excel, MS Word, PowerPoint, and Social Media skills

Nice To Haves

3-5 years' experience managing a marketing team and sizable marketing budget preferred

Responsibilities

Oversee the shopping center’s daily operation in collaboration with the Property Manager and Security Supervisor.
Develop new opportunities to increase mall traffic through engaging and community-minded events.
Monitor the performance of shopping center tenants and work closely with them to ensure their success.
Manage key social media platforms (Instagram, Facebook, TikTok) and the center’s website, including creating trending content and acting as a mall influencer.
Develop and identify new opportunities to increase sponsorship and mall promotional income, working towards achieving corporate marketing goals.
Stay informed on community and regional activities, represent the center on community boards, and remain active in the community.
Participate in corporate advertising, marketing, and promotional programs to maximize benefits for the center.
Collaborate on the preparation and approval of an annual marketing budget, detailing income sources, promotional expenses, and advertising costs.
Establish and maintain strong, proactive relationships with all tenants.
Engage with community groups and organizations in a public relations capacity, partnering with local media and businesses to sponsor events.
Manage the inventory and care of promotional materials, seasonal decor, and promotional supply rooms.
Perform mall office duties, including weekend shifts and extended holiday hours.
Stay informed on industry trends and maintain communication with the Corporate Marketing Department and industry peers.
Update the corporate marketing office regularly on key events and issues affecting the center.
Utilize sales skills to set meetings, present proposals, and generate income through sponsorships, media partnerships, and on-mall advertising.
Be open to periodic travel as required, such as the annual TEAM Conference in Ohio.