Marketing & Events Manager - Eastwood Mall

Cafaro•Niles, OH

6d•Onsite

About The Position

The Eastwood Mall Complex is seeking an energetic, positive, community-minded, results-driven individual with a passion for marketing, event planning and building relationships to oversee related responsibilities for a regional shopping center complex. This exciting role is ideal for a candidate who enjoys being actively involved in high-profile evening and weekend events. The ideal candidate will bring expertise in event planning, social media, relationship building, digital media and a proven track record in driving sales and securing sponsorships. This role will require the creation and execution of comprehensive marketing plans, promotional experiences, and the management of marketing budgets to ensure impactful and cost-effective initiatives. The candidate should be a community-minded, strategic thinker with excellent leadership and communication skills to effectively elevate the shopping center’s brand presence and engagement.

Requirements

A bachelor’s degree in marketing or related field.
3-5 years' experience managing a marketing team and sizable marketing budget preferred.
Knowledge of marketing fundamentals and research.
Ability to learn and use new systems.
Strong organizational and time management skills.
Excellent interpersonal, oral and written communication skills.
Ability to deal with multiple tasks effectively and establish priorities.
Strong attention to detail.
Excellent with PC, Excel, MS Word, PowerPoint, and Social Media skills.

Nice To Haves

Passion for marketing, event planning, and building relationships.
Enjoy being actively involved in high-profile evening and weekend events.
Expertise in event planning, social media, relationship building, and digital media.
Proven track record in driving sales and securing sponsorships.
Community-minded, strategic thinker with excellent leadership skills.

Responsibilities

Oversee the shopping center’s daily operation in collaboration with the Property Manager and Security Supervisor.
Develop new opportunities to increase mall traffic through engaging and community-minded events.
Connect with and monitor the performance of shopping center tenants, working closely with them to ensure their success.
Manage key social media platforms (Instagram, Facebook, TikTok) and the center’s website through a content management system, acting as a mall influencer and creating trending content.
Develop and identify new opportunities to increase sponsorship and mall promotional income, working toward achieving corporate marketing goals.
Stay informed on community and regional activities, represent the center on community boards, and remain active in the community.
Participate in corporate advertising, marketing, and promotional programs to maximize benefits for the center.
Collaborate on the preparation and approval of an annual marketing budget, detailing income sources, promotional expenses, and advertising costs.
Establish and maintain strong, proactive relationships with all tenants, fostering unity and collaboration.
Engage with community groups and organizations in a public relations capacity, partnering with local media and businesses to sponsor events.
Manage the inventory and care of promotional materials, seasonal decor, and promotional supply rooms.
Perform mall office duties, including weekend shifts and extended holiday hours.
Stay informed on industry trends and communicate with the Corporate Marketing Department and industry peers.
Utilize strong sales skills to set meetings, present proposals, and generate income through sponsorships, media partnerships, and on-mall advertising.
Be open to periodic travel as required, such as the annual TEAM Conference in Ohio.