Marketing & Events Manager

Goldfish Swim School - Ontario

45d•Hybrid

About The Position

We are seeking a highly organized, execution-driven Marketing & Events Manager to lead all marketing, community engagement, and brand activation efforts across our Meadowvale and Oakville locations. This role operates within a shared regional marketing structure, working closely alongside our Stoney Creek and Burlington Marketing & Events Manager. Success requires the ability to collaborate, align with shared strategies, and execute consistently across all locations. This is a hands-on role with responsibility across community partnerships, events, brand management and input on digital marketing. The successful candidate must be equally comfortable planning strategy and executing day-to-day deliverables.

Requirements

Proven experience managing social media, events, and partnerships
Strong working knowledge of email marketing platforms (Mailchimp or similar)
Experience with Google Business, website updates, and digital campaign coordination
Valid driver’s license and access to a reliable vehicle
Commitment to work flexible hours, including evenings and weekends, based on event schedules
Availability for extended hours during peak seasonal periods
Highly organized with strong execution discipline and attention to detail
Confident communicator with strong presentation and interpersonal skills
Ability to balance creativity with structured, process-driven execution
Strong collaborator who values teamwork, alignment, and shared success
Coachable and receptive to feedback within a multi-manager environment
Self-starter with the ability to manage multiple priorities independently
Positive, professional, and solutions-oriented mindset
Comfortable operating in a fast-paced, multi-location business environment

Nice To Haves

Post-secondary education in Marketing, Communications, or a related field

Responsibilities

Manage all social media channels (posts, stories, collaborations, and direct message engagement)
Support and provide input on digital advertising strategy
Develop and distribute monthly newsletters (Mailchimp or equivalent platforms)
Manage automated member communications, including birthday email campaigns
Maintain and update website content, opening hours, packages and calls-to-action
Oversee Google Business profiles, including opening hours, and active review monitoring/responding
Build and manage B2B community partnerships (schools, daycares, local child focussed businesses)
Lead influencer outreach and relationship management to expand brand reach
Coordinate community board postings within the schools and local awareness initiatives
Represent Goldfish Swim School as a brand ambassador within the community
Plan and execute all internal and external events, including fairs, sponsorships, and community activations
Coordinate participation in local groups (e.g., moms’ groups, family networks)
Prepare and deliver Water Safety Presentations to schools and community organizations
Lead execution of member and employee appreciation events and campaigns
Coordinate creation of marketing materials and promotional assets
Develop and update voicemail messaging scripts (seasonal and campaign-based)
Ensure all activities are aligned with Goldfish Swim School brand standards
Maintain structured documentation, calendars, and execution timelines
Develop and execute location-specific marketing plans
Contribute to and manage the marketing budget with a focus on ROI and efficiency
Track and report on monthly performance metrics, including events, outreach, and campaign effectiveness
Work with Stoney Creek and Burlington Marketing Manager on quarterly marketing plans and performance metrics
Work in close partnership with Marketing Manager in Stoney Creek and Burlington to ensure consistency in strategy and execution
Participate in regular leadership and cross-location meetings
Demonstrate a strong ability to take direction, incorporate feedback, and align with established best practices
Contribute ideas while maintaining alignment with broader organizational goals