Marketing Events Lead

Sprig•San Francisco, CA

2d•$115,000 - $140,000•Hybrid

About The Position

Sprig is seeking a Marketing Events Lead to manage and execute its event programs, including field events, conferences, and company-hosted experiences. This role involves end-to-end ownership of events, from planning and vendor coordination to on-site execution and post-event analysis. The ideal candidate will have a few years of marketing or events experience, a strong aptitude for logistics, and the ability to transform plans into polished, successful events. This position requires a commitment to working in the San Francisco HQ four days a week, with Wednesdays designated as work-from-home days.

Requirements

2-4 years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing role.
Experience independently managing events or programs from planning through execution.
Enthusiastic about working on-site 4x/week and collaborating closely with teammates in person.
Strong project management skills with the ability to manage multiple events, deadlines, and stakeholders simultaneously.
Excellent communication and collaboration skills, with confidence coordinating vendors, speakers, partners, and internal stakeholders.
Highly detail-oriented and proactive, with strong judgment and the ability to solve problems quickly when plans change.
Genuine enthusiasm for events, community building, and creating memorable in-person experiences.
Ability to thrive in a fast-paced startup environment and travel up to 10%.

Nice To Haves

Experience with B2B or SaaS marketing programs is a plus.

Responsibilities

Own end-to-end execution of field events, conferences, and Sprig-hosted experiences, including planning, venue coordination, vendors, budgets, timelines, and on-site execution.
Attend Sprig’s flagship Experience Research Events and occasionally join dinners or other prospecting events to evaluate performance, identify opportunities for improvement, and inform future event strategy.
Partner with Sales and Marketing to align events with business goals, drive attendance, and ensure strong pre- and post-event follow-through.
Manage direct mail and gifting programs tied to enterprise campaigns, events, and customer engagement.
Support integrated campaign launches by coordinating marketing assets, communications, and program timelines.
Track event performance and surface insights that help us continuously improve our programs and investment.
Collaborate cross-functionally across Marketing, Sales, and Operations to deliver a high-quality attendee experience and measurable business impact.
Willing and able to step in and support Sprig’s broader marketing and pipeline-driving efforts as needed.