Marketing Event Manager (PR26027)

TMEIC Corporation Americas•Houston, TX

8d•Onsite

About The Position

Lead the strategic planning, execution, and optimization of high-impact corporate, client, and industry events that support business objectives, brand positioning, and revenue growth.

Requirements

Bachelor’s degree in marketing communications, event management, or related field, or equivalent via education and/or experience
5 years' experience in marketing communications or marketing events role
Demonstrated experience managing successful events and campaigns
Demonstrated project management skills
Demonstrated experience in vendor negotiation
Demonstrated successful working relationships with clients, suppliers, and other internal and external contacts
Demonstrated successful positive personal leadership, interpersonal, organizational, administrative, and communication skills
Proficiency in MS Office Suite
Availability to travel domestically, up to approximately 25%, and internationally, up to approximately 15%, sometimes on short notice

Nice To Haves

MBA or master’s in marketing
5 years' marketing experience in the power electronics or other capital equipment industries in any combination of the metals, material handling, renewable energy systems, paper, or related general industries
Proficiency in current design software, including Adobe Creative Cloud apps (InDesign, Illustrator, Photoshop)
Demonstrated experience with a foreign-owned business, preferably Japanese
Demonstrated experience in a dynamic, high-growth, global engineering services organization or industry served by the Company

Responsibilities

Create and implement marketing event strategies to drive attendance and engagement
Lead and manage the full event lifecycle: concept, planning, logistics, execution, and post-event evaluation
Manage the annual event calendar aligned to business and marketing goals
Develop and manage detailed project plans, timelines, run-of-show documents, and prepare post-show reports for the BU and marketing leadership
Align marketing messaging, branding, and tactics with marketing management and secure approvals
Prepare and update trade show budgets, reporting to management as necessary
Define, measure and analyze event KPIs in collaboration with BU and other marketing team members
Manage booth fabricators/display companies, and other external providers to meet all agreed deliverables in line with agreed designs
Build strong relationships with trade show organizers to secure speaker programming in collaboration with internal subject matter experts and marketing management
Secure and maintain lead retrieval during shows
Monitor schedule, shipping, import/export compliance, and logistics for all marketing and trade show-related goods and services; resolve or escalate issues, as necessary
Maintain booth schedule for BU use
Coordinate with the Creative Manager to ensure sufficient inventory of approved promotional items for use at events
Ensure trade show inventory of displays, banners, and graphics are accounted for at all times
Ensure the full and timely registration of attendees who require assistance
Create and distribute an event handbook, providing a single source of information for each major event to all Company attendees
Plan and execute internal employee events as requested