Marketing & Event Coordinator

Bear s Restaurant Group • Asheville, NC

1d • Onsite

About The Position

The Marketing & Events Coordinator is a dynamic and multifaceted role responsible for supporting the planning, coordination, training and execution of on-site and off-site events that elevate brand awareness, enhance guest experiences, strengthen community engagement, and drive catering and retail revenue growth. This position plays a key role in fostering the company’s active involvement in the local community by coordinating activities related to sponsorships, fostering community partnerships, and enhancing the onsite activation of the Bear’s Asheville property. This role works closely with the Asheville Marketing & Events Manager and additional team members company wide through the marketing department.

This position serves as an operational liaison between the Asheville restaurant teams and the Catering administrative team to ensure seamless communication, preparation, and execution of private on and off-site catering events. The role requires a highly organized and hands-on hospitality professional who is comfortable working both administratively and operationally in fast-paced event environments, while training and developing staff to deliver events that maintain Bear’s service standards and ensure exceptional guest experiences.

The ideal candidate is passionate about hospitality, community engagement, guest experience, and operational excellence, with strong leadership skills and the ability to thrive in high-volume event environments.

Requirements

• Minimum of 2 years of experience in marketing, event planning and/or community outreach focused position, with preference given to candidates with experience in the restaurant, catering or hospitality industry.
• Excellent verbal and written communication skills to effectively convey messages and engage with diverse audiences.
• Public speaking skills for presenting to groups, leading community meetings, and representing the organization at events.
• Active listening skills to understand the needs and feedback of community members and stakeholders.
• Strong organizational skills to manage multiple events, outreach programs, and deadlines simultaneously.
• Event planning expertise, including logistics coordination, vendor management, and execution.
• Time management skills to prioritize tasks and meet deadlines effectively.
• Relationship-building skills to establish and maintain strong connections with community members, partners, and stakeholders.
• Teamwork and collaboration abilities to work effectively with internal teams and external organizations.
• Conflict resolution skills to address and mediate issues that may arise during events or outreach efforts.
• Proficiency in social media and digital marketing to promote events and engage with the community online.
• Creativity and innovation to develop engaging outreach strategies and unique event ideas.
• Knowledge of public relations to effectively represent the organization and manage its reputation.
• Data analysis skills to evaluate the success of outreach efforts and events, using metrics to inform future strategies.
• Problem-solving abilities to address challenges and adapt plans as needed.
• Proficiency in event management software and tools (e.g., Eventbrite, Caterzen) and office software (e.g., Google Workspace).
• Basic graphic design skills for creating promotional materials (e.g., Canva)
• Cultural competence to work effectively with diverse populations and promote inclusivity.
• Flexibility and adaptability to handle last-minute changes or unexpected issues during events.
• Budget management skills to plan and execute events within financial constraints.
• Passion for community engagement and a commitment to the organization's mission.
• Valid driver’s license and reliable transportation to attend off-site meetings and events, and drive company vehicles as needed.
• Proof of personal insurance that meets company requirements.
• Clear motor vehicle record (MVR) check.
• Comply with company policies regarding safe driving practices and maintain a clean driving record throughout the duration of employment.
• Ability to safely operate company vehicles, including large vans and trucks.

Nice To Haves

• Preference given to candidates with experience in the restaurant, catering or hospitality industry.

Responsibilities

• Support development of relationships with local organizations, sponsors, and community leaders to foster partnerships and increase the company’s visibility.
• Represent the restaurant at community events, festivals, and meetings to strengthen community ties and promote the brand.
• Collaborate with the charitable arm of the organization to support and execute fundraising events, donation drives, and other initiatives.
• Support the data collection and tracking of impact of community partnerships and sponsorships to measure ROI and identify opportunities for improvement.
• Personally work catering and vending events ensuring seamless operations and addressing issues as they arise.
• Training and support staff executing full service catering.
• Assist with maintaining inventory, smallwares, and catering equipment for offsite events.
• Follow Bear’s catering standards in relation to uniform, food quality, presentation, and service.
• Serve as hospitality point person on high volume days (nights and weekends) ensuring onsite activities such as live music, vendors, and games are operating as expected
• Support the development of an annual calendar of events, ensuring alignment with the company’s goals and community engagement initiatives.
• Coordinate in-house events (both public and private), recurring live music performances, and onsite fundraisers, ensuring exceptional guest experiences.
• Distribute marketing materials, including social media and online promotions, to maximize event visibility.
• Conduct post-event evaluations to gather feedback and identify areas for improvement.
• Work with Social Media Manager to create engaging social media content to promote events, community involvement, and the restaurant’s charitable initiatives.
• Assist in the development of marketing strategies and promotional campaigns to maximize event attendance and engagement.
• Stay updated on industry trends, competitor activities, and best practices to plan innovative ideas and events.
• Work closely with the marketing team to design event materials, including flyers, banners, and online advertisements.
• Maintain the event calendar and communicate upcoming events to staff, partners, and the public.
• CONDUCT SALES CALLS AND MEETINGS TO GROW CATERING SERVICES AND RETAIL PRODUCT LINES, IDENTIFYING AND SECURING NEW BUSINESS OPPORTUNITIES.
• DEVELOP AND IMPLEMENT STRATEGIES TO UPSELL ADDITIONAL SERVICES AND PRODUCTS DURING EVENTS AND THROUGHOUT THE COMMUNITY PARTICULARLY IN RELATION TO EXPANSION OF BEAR’S BOTTLED SAUCES AND RUBS.

Benefits

• Successful completion of company training program, including mandatory sexual harassment training within 8 weeks of start date.
• ServSafe certification - must have or obtain within 8 weeks of start date and maintain certification throughout the course of employment.
• TIPS alcohol certification - must have or obtain within 8 weeks of start date and maintain certification throughout the course of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed