Marketing Engineer (AI Agents)

Cresta
•$160,000 - $280,000

About The Position

Cresta is hiring its first Marketing Engineer (AI Agents) to own the technical systems behind its online presence and help put Cresta AI agents to work for marketing use cases. The role owns the end-to-end architecture and development of cresta.com, builds tools that allow marketers to publish without engineering support, and develops custom AI agents on Cresta’s platform. The website currently runs on Webflow. The position partners with brand, design, marketing operations, web strategy, and forward deployed engineering teams. It includes building and evolving the web platform and component system, managing website integrations and instrumentation, establishing localization foundations, and shipping technical work for SEO and AEO programs. For AI agents, the role takes solutions from prototype to production, defining evaluation criteria, guardrails, and human review processes, and shares deployment learnings with product and engineering teams. The company is looking for a high-agency engineer with strong technical fundamentals who can learn unfamiliar domains quickly, independently scope and deliver work, and communicate technical tradeoffs to marketing colleagues.

Requirements

  • At least 7 years of experience in software development, web development, AI/ML engineering, or growth engineering.
  • Strong full-stack skills across application code, APIs, data, and infrastructure, using Python, TypeScript, Node, or similar.
  • Familiarity with AI/ML concepts.
  • Ability to learn unfamiliar domains quickly and become a trusted subject-matter resource.
  • High agency: independently define work, ship without being told what to build, and close gaps.
  • Strong understanding of general AI agent frameworks, function calling, and retrieval-augmented generation (RAG).
  • Comfort working as the deepest technical voice on a non-engineering team, scoping ambiguous requests and explaining tradeoffs.
  • A strong sense of ownership, including responsibility for outcomes and addressing existing issues.

Nice To Haves

  • Hands-on experience with large language models (LLMs) and prompt engineering techniques.
  • Experience owning a marketing website.
  • Technical SEO and AEO experience grounded in testing.
  • Experience integrating marketing and go-to-market systems such as HubSpot, Salesforce, Marketo, Segment, GA4, or GTM.

Responsibilities

  • Own how cresta.com is built end to end, including its structure, content flows, and integrations.
  • Set the technical vision for the website stack and CMS as the business and marketing workflows evolve.
  • Partner with brand and design to architect and build interactive experiences, and own the website component system.
  • Own website instrumentation and integrations with the go-to-market stack, including forms, gated content, event tracking, and attribution, in partnership with marketing operations.
  • Build the technical foundations for localization, including locale routing, URL architecture, and hreflang, while partnering on CMS translation workflows and content structure.
  • Establish engineering practices that support fast, reliable shipping.
  • Deliver technical work for SEO and AEO programs in partnership with their owners.
  • Develop, configure, deploy, and optimize AI agents on Cresta’s platform for marketing use cases, alongside the forward deployed engineering team.
  • Take AI agents from prototype to production, including defining evaluation criteria, guardrails, and human review steps for prospect-facing work.
  • Provide feedback to product and engineering teams by identifying gaps, building custom tooling, and influencing the roadmap based on real-audience deployments.

Benefits

  • Comprehensive medical, dental, and vision coverage, with plans for employees and families.
  • Flexible paid time off.
  • Paid parental leave for all new parents welcoming a child.
  • Retirement savings plan.
  • Remote work setup budget for a home office.
  • Monthly wellness and communication stipend.
  • In-office meal program and commuter benefits for onsite employees.
  • Equity.
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