Marketing Engagement Specialist

Canvas Credit Union•Lone Tree, CO

2d•$58,462 - $60,000•Hybrid

About The Position

The Marketing Engagement Specialist develops the planning, coordination, execution, and evaluation of initiatives that strengthen awareness, engagement, and connection to the Canvas brand across internal and external audiences. Working closely with the Head of Internal Branding, the broader Marketing team, and cross-functional stakeholders, this role develops activation and engagement plans, evaluates opportunities, recommends approaches, and leads assigned programs and platforms through execution and measurement. The position helps determine how Canvas physically shows up in meaningful and brand-aligned ways through engagement, community presence, events, sponsorships, activations, and other marketing initiatives. This role also develops budget and resource recommendations, establishes processes and success measures, analyzes performance, and makes informed adjustments that improve outcomes and maximize organizational value.

Requirements

Strong organizational skills with the ability to manage multiple priorities, details, deadlines, and moving pieces.
Strong verbal, written, and interpersonal communication skills.
Ability to work collaboratively with team members, leaders, internal departments, vendors, external contacts, and community-facing audiences.
Demonstrated ability to provide excellent service, support, and follow-through.
Ability to represent the Canvas brand in a professional, warm, and engaging manner.
Strong attention to detail and commitment to quality execution.
Ability to coordinate logistics, materials, communications, timelines, and project details across a variety of initiatives.
Self-starter with a growth mindset and willingness to learn, adapt, and take ownership of assigned work.
Ability to work independently while contributing effectively within a team environment.
Comfortable supporting work that may shift based on evolving departmental and organizational priorities.
Ability to build positive working relationships and maintain confidences.
Demonstrated creativity, resourcefulness, and problem-solving ability.
High level of accountability, agility, hospitality, and professionalism.
Proficient in Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
Minimum of two years of marketing experience in related industry.

Nice To Haves

Familiarity with project management tools, marketing platforms, event coordination tools, or creative request systems preferred.

Responsibilities

Work closely with Head of Internal Branding to support initiatives that strengthen awareness, engagement, and connection to the Canvas brand.
Develop annual activation and engagement plans, aligned with Marketing and organizational objectives.
Oversee the planning and delivery of initiatives that help Canvas physically show up in meaningful and brand-aligned ways across internal and external audiences.
Independently assess engagement and activation opportunities and determine recommended marketing approaches.
Serve as a professional representative of the Marketing team when supporting events, activations, meetings, and initiatives involving internal or external audiences.
Create and maintain organized systems for tracking projects, inventory, requests, event needs, activation materials, and other department resources.
Develop budget recommendations for engagement, activations, and assigned marketing initiatives. Monitor performance against budget, evaluate effectiveness, and recommend adjustments to maximize impact, participation and organizational value.
Develop measurement frameworks and success metrics for engagement and activation programs, analyze results and spending effectiveness, and provide recommendations that inform future planning, investment decisions, and resource allocation.
Prioritize initiatives and allocate resources based on business impact and budget considerations.
Lead assigned engagement programs and channels from concept through execution and evaluation.
Evaluate engagement, sponsorship, and activation opportunities and make recommendations to leadership.
Collaborate with departments, branches, and Marketing team members to understand needs, gather information, coordinate resources, and support timely execution.
Establish standards, processes, and operating procedures for activation and engagement initiatives.
Support the consistent application of Canvas brand standards across activations, engagement efforts, promotional materials, events, and other marketing-supported initiatives.
Analyze engagement and activation data and determine strategic adjustments to improve outcomes.
Make decisions regarding vendor selection, event approaches, and deployment of marketing resources within approved parameters.
Maintain strong working relationships across Marketing, Retail, supporting departments, and other internal stakeholders to help ensure alignment and collaboration.
Stay informed on evolving marketing, engagement, event, community, and brand activation trends that may help enhance future initiatives.
Comply with Bank Secrecy Act, BSA, and other compliance requests and requirements.
Follow all safety and security guidelines to properly safeguard member and organization assets.
Embrace ongoing education and learn/apply new skills, tools, systems, and software applications.
Regular attendance and punctuality are essential functions of the job.
Perform other job duties as assigned.