Crosby Marketing & Engagement Coordinator (Surry County)

Goodwill of Northwest NC•Mt Airy, NC

About The Position

The Marketing & Engagement Coordinator manages marketing, public relations, and community engagement for the Surry County Crosby Scholars program. The role develops marketing materials and digital content; maintains the website, social media, and donor records; supports fundraising and donor communications; coordinates events and volunteer programs; engages alumni; and strengthens community partnerships. It also supports student programs, tracks supplies and program data, and provides general administrative assistance.

Requirements

  • Bachelor’s degree in marketing, communications, or a related field.
  • Excellent interpersonal, written, and verbal communication skills.
  • Strong organizational skills and the ability to manage multiple tasks simultaneously and work well under pressure in a team environment.
  • Comfort speaking to small and large groups of students, parents, donors, and volunteers.
  • Strong computer literacy, including Microsoft Word, Google Suite, Canva, and social media platforms, with some graphic design ability.
  • Ability to travel and a valid driver’s license.

Nice To Haves

  • Two or more years of marketing and communications experience.
  • Experience successfully implementing a comprehensive, multifaceted marketing plan for a nonprofit organization.

Responsibilities

  • Identify annual recruitment marketing needs with team members and develop marketing strategies.
  • Collaborate with other Crosby programs to promote the brand.
  • Design and oversee the preparation and printing of marketing materials promoting the Crosby Scholars Program’s mission and services.
  • Manage the Marketing & Development Committee.
  • Support the Executive Director with annual fundraising events and regular donor communications.
  • Maintain the donor database.
  • Write press releases, announcements, and articles for media and funders.
  • Create digital content, email communications, e-newsletters, and text messages for all audiences.
  • Manage online strategies and create social media content across platforms.
  • Monitor and update the organization’s website.
  • Maintain consistent branding across platforms.
  • Market sponsorship and volunteer opportunities to individuals, foundations, and corporations.
  • Coordinate, promote, and implement the annual Senior Celebration with the High School program team.
  • Represent Crosby Scholars at speaking engagements, community fairs, civic groups, and special events.
  • Manage volunteer programs for students and community members.
  • Work with staff to connect students with cultural events.
  • Manage the alumni engagement program and plan and implement an annual alumni event.
  • Strengthen and help develop community partnerships to promote engagement and collaboration.
  • Track inventory of marketing materials, office supplies, and promotional items, and order or reorder supplies as needed.
  • Assist with program activities, photography, correspondence, front desk support, and other duties as needed.
  • Process donations, prepare donor correspondence, and run monthly giving reports.
  • Design and maintain bulletin boards at each school.
  • Assist with the 6th–9th grade program as needed.
  • Maintain accurate program data.

Benefits

  • Paid time off (PTO)
  • Money Purchase Pension Plan
  • 403(b) Retirement Savings Plan
  • Employee Assistance Program
  • Free telehealth
  • Employee referral program
  • Quarterly incentive programs for retail positions
  • Corporate discount programs
  • Medical insurance for full-time team members working 30 or more hours per week
  • Prescription coverage for full-time team members working 30 or more hours per week
  • Dental and vision coverage for full-time team members working 30 or more hours per week
  • Flexible spending accounts for medical and dependent care for full-time team members working 30 or more hours per week
  • Short- and long-term disability insurance for full-time team members working 30 or more hours per week
  • Life insurance for full-time team members working 30 or more hours per week
  • Tuition reimbursement for full-time team members working 30 or more hours per week
  • Professional development
  • Opportunities for internal career growth
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