Crosby Marketing & Engagement Coordinator (Surry County)

Goodwill Industries of Northwest NC•Mount Airy, NC

About The Position

The Marketing & Engagement Coordinator manages marketing, public relations, and community engagement for the Surry County Crosby Scholars program. The position creates marketing materials and digital content; maintains the website and social media; supports fundraising and donor communications; maintains donor records; coordinates events and volunteer programs; engages alumni; and strengthens community partnerships. The role also supports student programs, tracks supplies and program data, and provides general administrative assistance. The coordinator works with team members and other Crosby programs to identify recruitment marketing needs, develop strategies, and promote the Crosby Scholars brand. The position supports the Executive Director with fundraising events and donor communications, manages the Marketing & Development Committee and donor database, and represents Crosby Scholars at community and other events. The coordinator also helps connect students with cultural events and supports the 6th–9th grade program as needed.

Requirements

Bachelor’s degree in marketing, communications, or a related field.
Experience successfully implementing a comprehensive, multifaceted marketing plan for a nonprofit organization.
Excellent interpersonal, written, and verbal communication skills.
Strong organizational skills and ability to manage multiple tasks simultaneously and work well under pressure in a team environment.
Comfort speaking to small and large groups of students, parents, donors, and volunteers.
Strong computer literacy, including Microsoft Word, Google Suite, Canva, and social media platforms, and some graphic design abilities.
Ability to travel and a valid driver’s license.

Nice To Haves

Two or more years of marketing and communications experience preferred.

Responsibilities

Identify annual recruitment marketing needs with team members and develop marketing strategies.
Collaborate with other Crosby programs to promote the brand.
Design and direct the preparation and printing of marketing materials promoting the Crosby Scholars Program’s mission and services.
Manage the Marketing & Development Committee.
Support the Executive Director with annual fundraising events and regular donor communications.
Maintain the donor database.
Write press releases, announcements, and articles for distribution to media and funders.
Design and prepare digital content, email communications, e-newsletters, and text messages for all audiences.
Manage online strategies and create social media content across platforms.
Monitor and update the organization’s website.
Maintain consistent branding across platforms.
Market sponsorship and volunteer opportunities to individuals, foundations, and corporations.
Coordinate, promote, and implement the annual Senior Celebration with the High School program team.
Represent Crosby Scholars at speaking engagements, community fairs, civic groups, and special events.
Manage volunteer programs for students and community members.
Work with staff to link students to cultural events.
Manage the alumni engagement program and plan and implement an annual alumni event.
Strengthen and help develop community partnerships to promote engagement and collaboration.
Track inventory of marketing materials, office supplies, and promotional items, and order or reorder as needed.
Assist with general program activities, photography, correspondence, front desk support, and other duties as needed.
Process donations, prepare donor correspondence, and run monthly giving reports.
Design and maintain bulletin boards at each school.
Assist with the 6th–9th grade program as needed.
Maintain accurate program data.

Benefits

Paid time off (PTO)
Money Purchase Pension Plan
403(b) Retirement Savings Plan
Employee Assistance Program
Free telehealth
Employee Referral Program
Quarterly Incentive Programs for retail positions
Corporate Discount Programs
Medical insurance for full-time team members working 30 or more hours per week
Prescription coverage for full-time team members working 30 or more hours per week
Dental and vision coverage for full-time team members working 30 or more hours per week
Medical and dependent-care flexible spending accounts for full-time team members working 30 or more hours per week
Short- and long-term disability coverage for full-time team members working 30 or more hours per week
Life insurance for full-time team members working 30 or more hours per week
Tuition reimbursement for full-time team members working 30 or more hours per week
Professional development
Opportunities for internal career growth