Marketing Enablement Program Manager

Apple • Cupertino, CA

4d

About The Position

The Apple Wallet, Payments, and Commerce Marketing Enablement & Operations team
is seeking an experienced Program Manager to lead, strategize, and complete
marketing initiatives in close collaboration with Product, Marketing, and
Engineering teams.

DESCRIPTION

This role plays a critical part in acquiring and engaging customers across Apple
Wallet offerings—within the Apple ecosystem and in partnership with external
collaborators. As a key liaison with Marketing, the Program Manager will help
bring initiatives to life through flawless execution, continuous optimization,
and insightful performance analysis that informs future direction. A strong
emphasis is placed on driving impactful results while delivering an exceptional
customer experience.   This position is responsible for advancing our in-app and
email marketing initiatives while enhancing process efficiency in marketing
operations and campaign management to support scalable growth. Working closely
with Marketing leads, Data Science & Analytics, and other Operations teams, the
Program Manager will drive performance against key forecasts and find
opportunities for continuous improvement across the organization.  

Requirements

• Minimum of 8 years of project management, marketing or equivalent experience with in-app and email marketing with fundamental technical proficiencies that allow for coordinating between technical and business teams
• Strong attention to detail, highly organized, and proficient with documentation
• Strong business and marketing acumen, ability to distill complex ideas into concise business updates
• Experience using marketing automation tools and ability to work with engineering teams to develop new automated workflows
• Effective presentation, oral and written business communication skills with various audiences and organizational levels
• Strong collaborator who can articulate business priorities/needs and develop positive relationships cross-functionally
• Ability to quickly respond to changes in project timing, scope, & deliverables
• Experience facilitating cross-functional sharing while having the acumen to clearly communicate actions and next steps to peers and leadership

What This Job Offers

• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees