Marketing Enablement Analyst Senior

USAA•San Antonio, NC

3d•Remote

About The Position

The Marketing Enablement Analyst Senior utilizes quantitative and qualitative analysis to provide thought-leadership on evolving industry trends, market developments, USAA’s strategic direction, regulatory environment, and macroeconomic trends for the business unit. Provides insights and information-based context for key stakeholders in the business unit to effectively manage, influence, and impact line of business strategy. The Analytics Enablement team, part of the Marketing, Strategy & Analytics (MS&A) organization, works in service of frontline Marketing Analytics and Media Execution teams across USAA's lines of business. Our vision is to ensure USAA's Marketing organization has industry-leading marketing analytics data for measurement models, reporting and ad hoc analytics to support the marketing campaign lifecycle. MS&A delivers quality data solutions, measurement models and reporting solutions to the Association and assists Marketers with drawing insights to make informed, data-driven marketing decisions and ensure return on market investments.

Requirements

Bachelor’s Degree in Business, Science, Finance, Economics or related discipline; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
6 years of data and/or analytics or strategy consulting experience; OR a minimum of 4 years of data and/or analytics or strategy consulting experience and up to 2 years of progressive functional business relevant experience for a total of 6 years combined experience; OR Advanced Degree in Business, Science, Finance, Economics or related discipline and 4 years of experience in data and/or analytics or strategy consulting.
Experience identifying business needs and managing strategic plans driven by qualitative/quantitative analysis and market insights.
Demonstrated experience using data analytics to formulate data-driven insights and influence business decisions.
Experience performing complex data analysis using various data analytics tools (i.e. Microsoft Excel, Tableau, R, Python, SQL, Snowflake, SAS, Adobe Analytics).
Demonstrated experience in project management.

Nice To Haves

Experienced with media/social/audience data management (Agency experience preferred), digital marketing analytics (Adobe Analytics preferred), Salesforce MarTech and Reporting solutions (Data360, Marketing Cloud and Tableau preferred), cloud-based data warehouses (Snowflake preferred)
Experienced liaison with various partners (engineering, architecture, etc.), marketing stakeholders/executive leadership, and vendors; to ensure data enablement solutions aligns with business strategy and outcomes
Experienced in developing, implementing, and managing Marketing data pipelines for analytical consumption, marketing measurement models, and reporting/dashboards
Experienced in data discrepancies/anomalies detection, root cause analysis of data integration challenges across disparate systems, with a strong aptitude for identifying and resolving them.
Strong SQL skills and analytics data pipeline fluency
Experienced with marketing taxonomies maintenance and evolution
Prior U.S. military service or being a military spouse/domestic partner is highly valued.

Responsibilities

Collaborates with key stakeholders to identify key business assumptions and hypotheses around line of business strategy.
Continuously refines hypotheses and identifies business questions to explore further.
Facilitates the integration of the analytic strategy and business strategy.
Develops the analytical framework and blueprint to answer business questions identified in the business portfolio, product, or member experience.
Collaborates with key stakeholders to evaluate and uncover strategic insights related to Profit & Loss performance including Product Strategy, Pricing, Marketing, Sales, Credit Risk, Distribution Channels, and Member Experience.
Applies analytical rigor to define outcome measures, improve prioritization, increase agility in decisioning, improve ability to evaluate progress towards business outcomes, and to evaluate risks to strategic goals.
Leverages advanced data-driven problem-solving techniques to manipulate and interpret business results.
Translates findings into insights for strategy management and execution.
Communicates the significance of strategic insights to senior leaders and other key stakeholders to drive business decisions.
May provide guidance and on-the-job training to team members.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.