Marketing Director

ForTheVeteran•Nashville, TN

5d•$75,000 - $95,000•Remote

About The Position

Are you a marketing leader who thrives on ownership — someone who can build a strategy, execute it, and measure the results? ForTheVeteran is seeking a driven, results-oriented Marketing Director to lead our marketing organization and help us reach and serve even more veterans. As Marketing Director, you will oversee marketing across multiple channels — including brand, social media, content, SEO, and partnerships — with a strong focus on increasing brand awareness, engaging the veteran community, and generating qualified leads. This is both a strategic and hands-on leadership role, ideal for someone who identifies opportunities, builds the systems to execute on them, and consistently measures and improves results.

Requirements

Demonstrated experience developing and executing marketing strategies across multiple channels.
Strong understanding of digital marketing, social media, content, SEO, and campaign development.
Experience using analytics and KPIs to evaluate and improve marketing performance.
Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
Excellent written and verbal communication skills.
Experience managing employees, contractors, agencies, or marketing partners.
Ability to operate independently while collaborating closely with leadership.

Nice To Haves

Experience marketing to veterans, military families, healthcare consumers, legal services, financial services, or other mission-driven audiences is a plus.

Responsibilities

Develop, own, and execute the company's overall marketing strategy and roadmap, establishing clear goals, KPIs, and reporting to measure and improve results.
Lead the development of creative campaigns and maintain consistent brand messaging and positioning across all marketing channels.
Own the company's social media and content strategy, building systems to grow audience, engagement, and brand awareness while telling veteran stories that highlight our mission.
Develop and manage the company's organic SEO strategy, identifying content opportunities and tracking traffic, rankings, and conversions.
Identify and build marketing partnerships and community initiatives with veteran organizations, businesses, influencers, and other partners to expand reach.
Establish a consistent testing framework across marketing channels, tracking key KPIs and using data to drive campaign performance and optimization.
Build the processes, systems, and infrastructure needed for the marketing department to scale, managing internal resources as well as outside agencies, contractors, and vendors.
Other duties as assigned.