Marketing Director

Pepe Auto Group•Elmsford, NY

About The Position

Pepe Auto Group is seeking an experienced, strategic, and results-driven Marketing Director to lead our marketing efforts across the organization. This is an exciting opportunity for a hands-on marketing leader who can develop innovative strategies, strengthen our brand presence, and drive measurable growth across our dealerships.

Requirements

5+ years of marketing experience, preferably within the automotive, retail, or multi-location environment.
Proven experience developing and executing successful marketing strategies.
Strong understanding of digital marketing including SEO/SEM/AEO, social media, paid advertising, AI platforms, CRM, and analytics.
Experience managing marketing budgets and external vendors/agencies.
Strong analytical, organizational, and project management skills.
Excellent written and verbal communication skills.
Ability to work in a fast-paced, results-oriented environment.
Strong leadership and team-management abilities.
Creative thinker with a strong understanding of branding and customer engagement.

Responsibilities

Develop and execute comprehensive marketing strategies aligned with dealership and group-wide business goals.
Lead digital, traditional, social media, email, and other marketing initiatives.
Oversee advertising budgets, campaigns, vendors, agencies, and marketing partners.
Work closely with dealership General Managers to support sales and customer retention objectives.
Develop and maintain consistent brand messaging across all channels.
Oversee website content, social media, email marketing, and online reputation initiatives.
Plan and promote dealership events, community partnerships, and local marketing initiatives.
Monitor automotive industry trends, competitive activity, and emerging marketing opportunities.
Manage and mentor marketing team members and coordinate with outside agencies and vendors.
Ensure marketing campaigns are delivered on time, within budget, and with clear performance objectives.
Use data and analytics to make informed marketing and business decisions.